Promised Land Living

Nonprofit profile at a glance

EIN
832419117
IRS 990 coverage
2024–2025
Forms available
Form 990 2025, Form 990-EZ 2023, Form 990-N 2019
Location
Raleigh, NC, USA
Phone
9197491800
Rating
77
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Religion Related N.E.C.
Affiliation
Christianity

Reported finances

Revenue
$282,487
Expenses
$271,906
Assets
$261,245
Liabilities
$2,420

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • ELIZABETH MCCARTY (PRESIDENT)

Highest reported compensation

  • CHERYL SCANLAN (EXECUTIVE DI): $42,000 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Promised land living serves to help christians achieve abundant lives, breakthrough personal transformation and visible growth that is sustainable.

What it reported doing in 2025

Promised land living changed the vernacular from coach presenter to discipleship coaches (dcs) to reflect the actual role of the facilitator in the journey. Aligning the website and marketing materials became part of that project. The development of the dc pipeline, the customer of promised land living, grew as follows: 1.we increased the bench of dcs from 36 to 43 by the end of the year, with 3 dcs choosing not to renew their license for 2026. Our goal is an 80% retention rate; we had a 93% retention rate in 2025. 2.the dc annual in-person conference was attended by 75% of our dcs. 3.our quarterly trainings had sluggish attendance in 2025, and we have modified the design and licensing agreement to ensure stronger engagement in 2026. 4.our drop in cohorts was due primarily to reliance on others recruiting for cohorts. A new initiative called community workspace was created to support dcs in recruiting directly for their own cohorts. We anticipate seeing a jump in the number of fulfilled cohorts as a result of that and other initiatives to support the successful launching of groups.

Operating model

Revenue model
Donor-supported. 96% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 76
  • Transparency & Controls: 92
  • Accountability: 61
  • Sustainability: 40
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 78.7%; rating input score 79
  • Program expense ratio: 81.4%; rating input score 81
  • Fundraising efficiency: $13.91 raised per $1 spent on fundraising; rating input score 46; 46th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 85.7%; rating input score 86; 25th percentile among comparable filings
  • Governance controls: 2 of 8 controls in place; rating input score 25
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 3.7%; rating input score 44; 44th percentile among comparable filings
  • Total-asset coverage ratio: 0.96; rating input score 40; 40th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 40; 40th percentile among comparable filings
  • Officer compensation ratio: 15.4%; rating input score 22; 22nd percentile among comparable filings

Growth

  • Program expense growth: 20.1% per year; rating input score 100; 83rd percentile among comparable filings
  • Revenue growth: 21.3% per year; rating input score 100; 87th percentile among comparable filings
  • Asset growth: 19.8% per year; rating input score 100; 82nd percentile among comparable filings

Details

  • Where the money goes: 78.7% of revenue deployed · 81.4% of spending went to programs
  • Governance: 6 of 7 board members independent · 2 of 8 filing controls reported
  • Programs: 3 filed program accomplishments · $221K in reported program spending
  • Leadership: top reported pay $42K · 8 people listed
  • Consistency: 23 of 23 current checks pass
  • Schedules: 3 filed schedules · includes major donors
  • Filing history: 2 filing years from 2024 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Governance controls: 5 of 7 not reported.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 46/100.
  • Moderate — Sustainability: Operating margin scored 44/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 40/100.
  • High — Sustainability: Officer compensation ratio scored 22/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 40/100.