Promax International BPME the Global Entertainment Marketing Acad

Nonprofit profile at a glance

EIN
953995395
IRS 990 coverage
2010–2024
Forms available
Form 990 2024
Location
Beverly Hills, CA, USA
Phone
3107891590
Rating
55
Verdict
MIXED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$4,005,034
Expenses
$4,173,653
Assets
$1,994,883
Liabilities
$858,339

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

19 people listed

Executive titles in this filing

  • Stacy La Cotera (President & CEO)

Highest reported compensation

  • Stacy La Cotera (President & CEO): $319,750 total reported compensation
  • RON CASA (Director - Operation): $154,111 total reported compensation
  • Da Shiek F Woodard: $142,458 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent and industry development, and connecting people.Promax International is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. With companies and individuals drawn from more than 70 countries, Promax International is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.

What it reported doing in 2024

Annual conferences are a source of targeted information for promotion, marketing and design professionals who regularly confront such issues as building audiences, ratings growth, brand identity, client value-added services and cost management. Each conference reflects the cultural identity of its location, allowing executives to explore new technologies, make new business contacts and exchange ideas.

Operating model

Revenue model
Earned-program. 90% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

MIXED - Most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 49
  • Transparency & Controls: 50
  • Accountability: 86
  • Sustainability: 20
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 55.8%; rating input score 56
  • Program expense ratio: 53.6%; rating input score 54
  • Fundraising efficiency: $0 raised per $1 spent on fundraising; rating input score 0; 0th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 94.1%; rating input score 94; 24th percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -4.2%; rating input score 21; 21st percentile among comparable filings
  • Total-asset coverage ratio: 0.48; rating input score 16; 16th percentile among comparable filings
  • Liabilities to assets ratio: 0.43; rating input score 25; 25th percentile among comparable filings
  • Officer compensation ratio: 14.8%; rating input score 19; 19th percentile among comparable filings

Growth

  • Program expense growth: 38.2% per year; rating input score 100; 95th percentile among comparable filings
  • Revenue growth: -4.9% per year; rating input score 0; 4th percentile among comparable filings
  • Asset growth: -3.5% per year; rating input score 0; 5th percentile among comparable filings

Details

  • Where the money goes: 55.8% of revenue deployed · 53.6% of spending went to programs
  • Governance: 16 of 17 board members independent · 6 of 8 filing controls reported
  • Programs: 2 filed program accomplishments
  • Leadership: top reported pay $320K · 19 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 4 contractors listed · $506K reported
  • Consistency: 25 of 26 current checks pass · 1 finding to review
  • Schedules: 4 filed schedules · includes foreign activity and executive pay
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Mission deployment rate scored 56/100.
  • Review — Financial Efficiency: Program expense ratio scored 54/100.
  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • High — Financial Efficiency: Fundraising efficiency scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 21/100.
  • High — Sustainability: Total-asset coverage ratio scored 16/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 19/100.
  • Moderate — Transparency & Controls: Functional expense sum did not reconcile in the filed values.
  • High — Sustainability: Liabilities to assets ratio scored 25/100.