ProKids
Nonprofit profile at a glance
- EIN
- 311020021
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Cincinnati, OH, USA
- Phone
- 5132812000
- Rating
- 74
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Civil Rights
Reported finances
- Revenue
- $13,023,257
- Expenses
- $4,287,127
- Assets
- $42,427,481
- Liabilities
- $435,211
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
34 people listed
Executive titles in this filing
- MacKenzie Chavez (President)
- Joann Hagopian (Past President)
- Stephen Brown (President Elect and Treasurer)
- Jeb H Head (President Emeritus)
- TD Hughes (President Emeritus)
- Tracy Cook (Executive Director)
Highest reported compensation
- Tracy Cook (Executive Director): $142,220 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Advocates on behalf of abused and neglected Children. Mobilizing our community to break the vicious cycle of child abuse and neglect and provide outstanding advocacy for abused and neglected children who are in the juvenile court system.
What it reported doing in 2024
ProKids exists because of the over 3,500 children annually who are under the juvenile court's jurisdiction due to abuse and neglect, most who have been removed from their homes and placed into the foster care system. Founded in 1981 through the collaborative efforts of the Cincinnati Bar Association, the Hamilton County Juvenile Court, and the Junior League of Cincinnati, ProKids is the only nonprofit to provide best interest advocacy on behalf of these children. Children's safety and wellbeing is central to ProKids. Our efforts focus on connecting critical community support to the children who need it most through 2 primary means: Working Collaboratively ProKids creates alliances with partners in the local child protection system including Hamilton County Jobs and Family Services (HCJFS), Hamilton County Juvenile Court, and the Public Defender's Guardian ad Litem division. Recruiting, Training, and Advocating The largest component of ProKids' work is recruiting, training, and supporting community volunteers to speak up for children who have been abused and neglected. These individuals, known as Court Appointed Special Advocates (CASA) Volunteers, are the heart of ProKids' service model and work closely with a ProKids CASA Manager and Staff Attorney as part of a highly trained Advocacy Team for each case. Over the past decade, ProKids has doubled the number of children served and improved outcomes. In 2024, ProKids directly nearly 1,000 children (roughly 1/3 of court-involved children in Hamilton County) with the support of over 300 CASA Volunteers. 88% experienced stability while assigned to ProKids, 99% did not experience a recurrence of abuse or neglect, and 91% lived in a safe, permanent home when their case closed.
Operating model
- Revenue model
- Donor-supported. 94% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 43
- Transparency & Controls: 94
- Accountability: 95
- Sustainability: 91
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 25.9%; rating input score 26
- Program expense ratio: 67%; rating input score 67
- Fundraising efficiency: $17.62 raised per $1 spent on fundraising; rating input score 54; 54th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 7 of 8 controls in place; rating input score 88
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 67.1%; rating input score 97; 97th percentile among comparable filings
- Total-asset coverage ratio: 9.9; rating input score 91; 91st percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 92; 92nd percentile among comparable filings
- Officer compensation ratio: 3.3%; rating input score 65; 65th percentile among comparable filings
Growth
- Program expense growth: 9.7% per year; rating input score 100; 69th percentile among comparable filings
- Revenue growth: 18.5% per year; rating input score 100; 91st percentile among comparable filings
- Asset growth: 22.2% per year; rating input score 100; 91st percentile among comparable filings
Details
- Where the money goes: 25.9% of revenue deployed · 67% of spending went to programs
- Governance: 28 of 28 board members independent · 7 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $2.9M in reported program spending
- Leadership: top reported pay $142K · 34 people listed
- Consistency: 34 of 34 current checks pass
- Schedules: 7 filed schedules · includes major donors and grants
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 26/100.
- Review — Financial Efficiency: Fundraising efficiency scored 54/100.
- Review — Accountability: Governance controls: Independent financial-statement audit not reported.