Project Purr
Nonprofit profile at a glance
- EIN
- 311576984
- IRS 990-EZ coverage
- 2011–2025
- Forms available
- Form 990 2019, Form 990-EZ 2025
- Location
- Santa Cruz, CA, USA
- Phone
- 8312523701
- Rating
- 89
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Animal Protection and Welfare
Reported finances
- Revenue
- $105,775
- Expenses
- $86,945
- Assets
- $182,812
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
7 people listed
Executive titles in this filing
- MARGARET ANN RINNER (President)
People named in this filing
- MARGARET ANN RINNER (President)
- LYNNE ACHTERBERG (Secretary)
- RACHEL KRZECZOWSKI (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Project Purr is a non-profit organization dedicated to saving lives of unsocialized cats and kittens by providing accessible low cost feral cat spay/neuter to all Santa Cruz County, California residents, regardless of income. Project Purr advocates Trap-Neuter-Return (TNR) as the only effective and humane solution to reducing cat overpopulation.
What it reported doing in 2025
Project Purr is a feral cat advocacy organization founded in 1987 to humanely reduce the cat overpopulation in Santa Cruz County, California. This all-volunteer nonprofit funds the only countywide free spay/neuter program for feral cats/kittens, available to all county residents, regardless of income and no voucher required. Project Purr promotes and supports an ongoing Trap-Neuter-Return (TNR) program to end the homeless animal crisis, while teaching nonviolence and tolerance for others. Project Purr believes in a feral cats right to life as part of our mission. Our goal is to educate, encourage, and enable as many people locally as possible to facilitate TNR themselves. The more people we educate and involve, and the more acceptable the concepts of community cats and TNR become, the more cats lives will be saved. Since Project Purrs inception 38 years ago, nearly 19,500 Santa Cruz County feral cats and kittens have been sterilized for free through our program, at a cost to Project Purr of almost $2.5 million! (average cost of $125 per cat) In 2025, Project Purr accomplished over 600 spay/neuters at a cost of over $67,000. We also rescued/ relocated 15 barn cats. Our partner vets Pet Maintenance & Repair and Animal Hospital of Soquel have been instrumental in supporting this work. These combined efforts prevented the births of thousands of unwanted kittens born to a life of uncertainty and reduced the number of animals entering the shelter. But with ever-increasing veterinary costs and the need for more feral cat spay/neuter, and dependent on donations, Project Purr is always struggling to make ends meet. We are so grateful to individual donations through groups like Benevity and Network for Good.Project Purr is grateful to have received financial support from the Santa Cruz County Animal Shelter this year, thanks to a Tipping Point Grant that in 2025 funded spay/neuter for 329 cats at $100 each. We continue to partner with the Santa Cruz County Animal Shelter to reduce the number of unsterilized outdoor cats. Our vision of working together with the community to find humane, compassionate solutions will help create long-term change. Project Purr will continue to partner with other local rescue organizations helping animals to reduce the community cat population. The result will be safer, happier, and healthier communities -- and better lives for its community cats too. Together, we can do more. And someday, we hope to save them all.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 85
- Transparency & Controls: 100
- Sustainability: 63
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 78.7%; rating input score 79
- Program expense ratio: 95.8%; rating input score 96
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 17.8%; rating input score 68; 68th percentile among comparable filings
- Total-asset coverage ratio: 2.1; rating input score 81; 81st percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 2.1% per year; rating input score 100; 35th percentile among comparable filings
- Revenue growth: -3.4% per year; rating input score 0; 10th percentile among comparable filings
- Asset growth: 3.2% per year; rating input score 100; 36th percentile among comparable filings
Details
- Where the money goes: 78.7% of revenue deployed · 95.8% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $83K in reported program spending
- Leadership: top reported pay $0 · 7 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 3 filed schedules
- Filing history: 8 filing years from 2011 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.