Project Pinkd Inc

Nonprofit profile at a glance

EIN
455212995
IRS 990 coverage
2014–2025
Forms available
Form 990 2025, Form 990-EZ 2013
Location
Omaha, NE, USA
Phone
4029050691
Rating
82
Verdict
STRONG
Rating confidence
Moderate
Sector
Fund Raising and/or Fund Distribution

Official website

Reported finances

Revenue
$881,132
Expenses
$870,755
Assets
$470,115
Liabilities
$11,702

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • Malinda Jepsen (Vice President)
  • David Sturgeon (President)

Highest reported compensation

  • Shawn Garza (Executive Dir.): $99,805 total reported compensation
  • Malinda Jepsen (Vice President): $68,774 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

From the moment of diagnosis through end of life, Project Pink'd, INC. provides tools, resources, and a strong network to strengthen and renew the mind, body, and spirit of breast cancer survivors in Nebraska and Western Iowa.

What it reported doing in 2025

Pink'd Helping Hand Program: Provides financial assistance with everyday necessities to underserved breast cancer survivors, within one year of treatment, including but not limited to, assistance with rent or mortgage payments, medical expenses, insurance premiums, childcare expenses, gas or bus cards for transportation, grocery cards and thanksgiving meals (care to share program). The total number of survivors impacted through this program and its subprograms in 2025 was 1,169.

Operating model

Revenue model
Donor-supported. 99% of the money available for current operations came from contributions and gifts.
Distribution model
Hybrid. The nonprofit split its reported program spending across 41% for direct work, and 59% for grants.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 79
  • Transparency & Controls: 90
  • Accountability: 85
  • Sustainability: 32
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 81.5%; rating input score 81
  • Program expense ratio: 82.3%; rating input score 82
  • Fundraising efficiency: $26.05 raised per $1 spent on fundraising; rating input score 62; 62nd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 93.3%; rating input score 93; 24th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 78th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 90%; rating input score 90; 26th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 1.2%; rating input score 34; 34th percentile among comparable filings
  • Total-asset coverage ratio: 0.54; rating input score 26; 26th percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 51; 51st percentile among comparable filings
  • Officer compensation ratio: 19.4%; rating input score 17; 17th percentile among comparable filings

Growth

  • Program expense growth: 13.8% per year; rating input score 100; 68th percentile among comparable filings
  • Revenue growth: 14.6% per year; rating input score 100; 73rd percentile among comparable filings
  • Asset growth: 18.1% per year; rating input score 100; 76th percentile among comparable filings

Details

  • Where the money goes: 81.5% of revenue deployed · 82.3% of spending went to programs
  • Governance: 9 of 10 board members independent · 7 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $716K in reported program spending
  • Leadership: top reported pay $100K · 11 people listed
  • Consistency: 30 of 31 current checks pass · 1 finding to review
  • Schedules: 7 filed schedules · includes major donors and grants
  • Filing history: 12 filing years from 2014 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 34/100.
  • High — Sustainability: Total-asset coverage ratio scored 26/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • High — Sustainability: Officer compensation ratio scored 17/100.
  • Review — Sustainability: Liabilities to assets ratio scored 51/100.