Project Cuddle
Legal name: Project Cuddle Inc
Nonprofit profile at a glance
- EIN
- 330486176
- IRS 990-EZ coverage
- 2018–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2020, Form 990-EZ 2024
- Location
- Costa Mesa, CA, USA
- Phone
- (714) 432-9681
- Rating
- 70
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $99,065
- Expenses
- $94,564
- Assets
- $42,872
- Liabilities
- $16,384
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
5 people listed
Executive titles in this filing
- DEBBE MAGNUSEN (CEO)
- SUSIE FRIES (PRESIDENT)
- YVETTE TAYLOR (VICE PRESIDENT)
People named in this filing
- DEBBE MAGNUSEN (CEO)
- SUSIE FRIES (PRESIDENT)
- YVETTE TAYLOR (VICE PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To prevent baby abandonment by providing safe and legal alternatives, confidential counseling, and compassionate support to pregnant women and girls in crisis.
What it reported doing in 2024
Assistance to those who are at risk of abandoning babies
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 52
- Transparency & Controls: 100
- Sustainability: 36
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 50.8%; rating input score 51
- Program expense ratio: 53.2%; rating input score 53
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 4.5%; rating input score 54; 54th percentile among comparable filings
- Total-asset coverage ratio: 0.45; rating input score 28; 28th percentile among comparable filings
- Liabilities to assets ratio: 0.38; rating input score 10; 10th percentile among comparable filings
- Officer compensation ratio: 10.2%; rating input score 10; 10th percentile among comparable filings
Growth
- Program expense growth: 19.7% per year; rating input score 100; 82nd percentile among comparable filings
- Revenue growth: -12.3% per year; rating input score 0; 21st percentile among comparable filings
- Asset growth: -9.1% per year; rating input score 0; 18th percentile among comparable filings
Details
- What they do: 2 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 50.8% of revenue deployed · 53.2% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $50K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 4 filing years from 2018 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Mission deployment rate scored 51/100.
- Review — Financial Efficiency: Program expense ratio scored 53/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Operating margin scored 54/100.
- High — Sustainability: Total-asset coverage ratio scored 28/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 10/100.
- High — Sustainability: Officer compensation ratio scored 10/100.