Priority Health

Nonprofit profile at a glance

EIN
382715520
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Grand Rapids, MI, United States
Phone
800-942-0954
Rating
78
Verdict
SUPPORTED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$5,934,612,352
Expenses
$5,933,816,597
Assets
$2,373,992,522
Liabilities
$875,485,934

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

27 people listed

Executive titles in this filing

  • PRAVEEN THADANI (DIRECTOR/PRESIDENT)

Highest reported compensation

  • CHRISTINA FREESE DECKER (DIRECTOR): $6,952,800 total reported compensation
  • PRAVEEN THADANI (DIRECTOR/PRESIDENT): $3,153,750 total reported compensation
  • MATTHEW COX (DIRECTOR): $3,081,750 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Improve health, instill humanity and inspire hope. We're a nationally recognized nonprofit health benefits company focused on improving the health and lives of 1.3 million members across Michigan. Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. When you choose Priority Health, we want you to know you've made a smart choice. Our goal is to help you get the most out of your health plan by making it easy to access affordable coverage, care and tools to help you better understand your plan and save money. Our mission, vision & values.

What it reported doing in 2024

Priority health hmo: priority health is an integral part of corewell health, an integrated not-for-profit health system serving communities throughout Michigan. Priority health's mission, led by its community board, strives to return value to the communities served beyond the provision of health care to its members. Priority health has built a long history of offering Michigan employers and individuals progressive products and innovative programs intended to keep costs down and members healthy. Its broad portfolio of products and services includes traditional medical plans as well as hsa's, hra's and other consumer-driven products. Priority health has consistently maintained accredited status with a 4.5 out of 5 star rating for its hmo products from the national committee for quality assurance (ncqa), an independent managed care accrediting body. Priority health has also maintained an "a" (excellent) financial strength rating for seven consecutive years from a.m. Best, a health insurance ratings agency, recognizing the financial strength of the organization and focus on managing the cost of health care for its community.in early 2020, priority health became the sole member of total health care, inc., a health plan based in southeast Michigan. The medicaid business was integrated into priority health choice, inc. While the commercial business was integrated into priority health in 2022. As part of this transaction, a foundation was established to which priority health committed $25 million to focus on improving health in detroit area communities. The foundation supports and invests in health care initiatives that increase access, improve outcomes, and has a meaningful impact on the lives of the people in and around the city of detroit. The funding has supported more than 4 million residents in southeast Michigan, addressing social needs such as food insecurity, maternal & infant health, housing stability and more.in october 2023, priority health launched a first-of-its-kind pharmacy savings program, pricemymeds. Through the pricemymeds program, priority health commercial & aca members have pharmacy discounts automatically applied to their out-of-pocket prescription costs without having to take any additional action. The program also evaluates multiple pharmacy discounts when a prescription is filled, ensuring members are getting the best possible price, every fill. In addition to helping members save on prescription costs, pricemymeds also ensures members have a smooth experience. As a result of the pricemymeds program, priority health commercial & aca members saved over $2.5 million in out-of-pocket prescription costs in 2024.in march 2024, priority health launched prioritybaby, a family-first program available to members with newborn dependents. The program is designed to support parents, caregivers and their babies up to the child's second birthday by providing resources and answering common questions about infant health and safety. The program is available for fully and self funded groups, as well as medicaid and individual members. Parents and caregivers who are enrolled in prioritybaby will receive resources and support covering topics such as important appointment reminders for baby, cost and coverage plan information, safety education and health care tips.in august 2024, priority health announced a partnership with curai health, a leading virtual care provider, to offer free virtual visits to Michigan residents 18 and older who are without health coverage - an estimated 400,000 people. The free virtual visits will be available through june 2025. This new initiative seeks to address delayed care and poor health outcomes that can result from the lack of health coverage, this program also promotes access to care and explains steps to achieving health equity and cost savings for the underinsured population within the health care system.in september 2024, priority health was ranked no. 1 in overall customer satisfaction amon

Operating model

Revenue model
Earned-program. 99% of the money available for current operations came from fees and other program revenue.
Distribution model
Member-benefit provider. The nonprofit used 91% of its reported program spending for member benefits.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 87
  • Transparency & Controls: 67
  • Accountability: 80
  • Sustainability: 35
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 97%; rating input score 97
  • Program expense ratio: 97.9%; rating input score 98
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 82.4%; rating input score 82; 30th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 0%; rating input score 30; 30th percentile among comparable filings
  • Total-asset coverage ratio: 0.4; rating input score 14; 14th percentile among comparable filings
  • Liabilities to assets ratio: 0.37; rating input score 48; 48th percentile among comparable filings
  • Officer compensation ratio: 0.1%; rating input score 94; 94th percentile among comparable filings

Growth

  • Program expense growth: 11.1% per year; rating input score 100; 78th percentile among comparable filings
  • Revenue growth: 9.6% per year; rating input score 100; 75th percentile among comparable filings
  • Asset growth: 11.6% per year; rating input score 100; 77th percentile among comparable filings

Details

  • What they do: 1 operating location identified
  • Where the money goes: 97% of revenue deployed · 97.9% of spending went to programs
  • Governance: 14 of 17 board members independent · 7 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $5.8B in reported program spending
  • Leadership: top reported pay $7M · 27 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $49.1M reported
  • Consistency: 28 of 28 current checks pass
  • Schedules: 4 filed schedules · includes executive pay and related organizations
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Related organizations: 89 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • Moderate — Sustainability: Operating margin scored 30/100.
  • High — Sustainability: Total-asset coverage ratio scored 14/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 48/100.