Positively Groundfish

Nonprofit profile at a glance

EIN
825092272
IRS 990 coverage
2020–2025
Forms available
Form 990 2025
Location
San Francisco, CA, USA
Phone
5412723566
Rating
48
Verdict
MIXED
Rating confidence
Moderate
Sector
Business and Industry

Official website

Reported finances

Revenue
$534,100
Expenses
$494,057
Assets
$247,093
Liabilities
$300

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • Jana Hennig (Executive Director)
  • Yelena Nowak (President of the Board)

Highest reported compensation

  • Jana Hennig (Executive Director): $154,259 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Improve business conditions for the trade of West Coast groundfish by 1) educating the public and market participants about West Coast groundfish; 2) Provide market research, analysis and information that assists members with their business; 3)provide members with educational programs and pre-competitive forums for discussion

What it reported doing in 2025

2. Provide market research, analysis and information that assists members with their business: a). We ran a large-scale analysis of retail sales patterns and trends of seafood in the US, across multiple 5 different categories producing >1000 charts. b). We produced a comprehensive audit of retail shelf space allocations of 5 categories and across 10 retail chains. c). We collated third-party analyst reports and projections for various seafood categories. d). We produced a key competitor analysis for 6 seafood categories (canned, smoked, frozen, fresh, snack, broths) e). We ran a large census-adjusted consumer study of consumers across California, Oregon, Washington and Idaho, to understand their current seafood consumption and attitudes toward nutrition and health better. f). We also conducted an annual Economic Outlook study among participants in the West groundfish industry. g). We regularly analyze the performance of our social media content as well as the broader digital footprint of key West Coast groundfish species across online and social media channels. h). Finally, we published and shared the results of these research works with members and industry stakeholders through reports and multiple webinars.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

MIXED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 0
  • Transparency & Controls: 82
  • Accountability: 90
  • Sustainability: 41
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 0%; rating input score 0
  • Program expense ratio: 0%; rating input score 0
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 7.5%; rating input score 51; 51st percentile among comparable filings
  • Total-asset coverage ratio: 0.5; rating input score 25; 25th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 72; 72nd percentile among comparable filings
  • Officer compensation ratio: 31.2%; rating input score 7; 7th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 22.2% per year; rating input score 100; 85th percentile among comparable filings
  • Asset growth: 18.6% per year; rating input score 100; 76th percentile among comparable filings

Details

  • Where the money goes: 0% of revenue deployed · 0% of spending went to programs
  • Governance: 6 of 6 board members independent · 6 of 8 filing controls reported
  • Programs: 3 filed program accomplishments · $450K in reported program spending
  • Leadership: top reported pay $154K · 7 people listed · 4 of 6 pay-setting controls reported
  • Consistency: 11 of 12 current checks pass · 1 finding to review
  • Schedules: 4 filed schedules · includes executive pay
  • Filing history: 6 filing years from 2020 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 0/100.
  • High — Financial Efficiency: Program expense ratio scored 0/100.
  • Moderate — Transparency & Controls: Functional expense sum did not reconcile in the filed values.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Review — Sustainability: Operating margin scored 51/100.
  • High — Sustainability: Total-asset coverage ratio scored 25/100.
  • High — Sustainability: Officer compensation ratio scored 7/100.