PlusOnePlusOnePlusOne

Nonprofit profile at a glance

EIN
464556468
IRS 990 coverage
2019–2025
Forms available
Form 990 2025, Form 990-PF 2017
Location
Pasadena, CA, USA
Phone
7472288989
Rating
83
Verdict
STRONG
Rating confidence
Moderate
Sector
Arts, Culture, and Humanities N.E.C.

Official website

Reported finances

Revenue
$7,502,009
Expenses
$6,392,564
Assets
$2,863,846
Liabilities
$127,854

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Marika Anthony-Shaw (CEO/Director)

People named in this filing

  • Cassia Van Der Hoof Holstein (Board Chair)
  • Marika Anthony-Shaw (CEO/Director)
  • Jessica Pathy (Treasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

PLUSONEPLUSONEPLUSONEs mission is to build and fuel a community of advocates from creative industries with a long-term commitment to the actions that catalyze and create systemic change for a more just and equal world.

What it reported doing in 2025

Ticket Add-on: PLUS1s $1 per ticket add-on program has been the most sustainable and impactful fundraising vehicle for nonprofits via the entertainment industry. By committing to just a $1 contribution from every concert or event ticket sold, we have granted millions to organizations around the world without asking fans for donations or artists to take more time out of their schedules.

Operating model

Revenue model
Donor-supported. 90% of the money available for current operations came from contributions and gifts.
Distribution model
Grant intermediary. The nonprofit sent 86% of its reported program spending out as grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 83
  • Transparency & Controls: 74
  • Accountability: 100
  • Sustainability: 53
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 78.4%; rating input score 78
  • Program expense ratio: 92%; rating input score 92
  • Fundraising efficiency: $50.14 raised per $1 spent on fundraising; rating input score 79; 79th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 85.7%; rating input score 86; 2nd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: 2 of 8 controls in place; rating input score 25
    • Claims monitoring procedures: Pass
    • Requires narrative reports: Pass
    • Conducts field audits: Fail
    • May suspend future funding: Fail
    • Requires financial reports: Fail
    • Conducts site visits: Fail
    • Requires grant agreements: Fail
    • May require repayment: Fail
  • Grant itemization coverage: 100%; rating input score 100; 75th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 7 of 7 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 14.8%; rating input score 65; 65th percentile among comparable filings
  • Total-asset coverage ratio: 0.45; rating input score 14; 14th percentile among comparable filings
  • Liabilities to assets ratio: 0.04; rating input score 62; 62nd percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 90; 90th percentile among comparable filings

Growth

  • Program expense growth: 11% per year; rating input score 100; 64th percentile among comparable filings
  • Revenue growth: 8.7% per year; rating input score 100; 61st percentile among comparable filings
  • Asset growth: 8.2% per year; rating input score 100; 50th percentile among comparable filings

Details

  • Where the money goes: 78.4% of revenue deployed · 92% of spending went to programs
  • Governance: 5 of 5 board members independent · 7 of 7 filing controls reported
  • Programs: 5 filed program accomplishments · $5.9M in reported program spending
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 30 of 32 current checks pass · 2 findings to review
  • Schedules: 6 filed schedules · includes major donors, foreign activity, and grants
  • Filing history: 7 filing years from 2019 to 2025
  • Contacts: How to reach this organization
  • Money network: 181 filed money-flow records
  • Related organizations: 108 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight: 6 of 8 not reported.
  • High — Sustainability: Total-asset coverage ratio scored 14/100.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.