Plants Earth Life
Nonprofit profile at a glance
- EIN
- 933346238
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025
- Location
- Natick, MA, USA
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Nutrition
Reported finances
- Revenue
- $178,029
- Expenses
- $96,961
- Assets
- $142,883
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- Michael Rich (Chief Executive Officer)
People named in this filing
- Michael Rich (Chief Executive Officer)
- Jonathan Rich (Treasure)
- Collin Whelley (Chair of the Board)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Plants Earth Life PEL is a nonprofit organization dedicated to transforming human and planetary health by accelerating the global shift toward the Planetary Health Diet a predominantly plant-based whole-food dietary pattern. Centered on fruits vegetables whole grains legumes nuts and seeds this approach is grounded in strong scientific evidence demonstrating its potential to prevent chronic disease while addressing climate change biodiversity loss and unsustainable food systems. PEL drives measurable population-level dietary change through advocacy education and scalable community-based implementation across diverse settings. The organization tackles the global double burden of malnutrition by expanding equitable access to nutritious sustainable diets and advancing practical solutions that improve health outcomes strengthen communities and restore environmental balance.
What it reported doing in 2025
Activator Projects: Plants Earth Life PEL collaborated with organizations such as COPE Move Up Global Helen Keller International Holt International and Partners In Health to execute Activator Projects. These initiatives focused on implementing the Planetary Health Diet through various community-based strategies such as establishing kitchen and hospital gardens distributing food trees and offering nutrition-linked health programs. Throughout 2025 these endeavors significantly enhanced the availability of nutrient-rich plant-based foods and enhanced local capabilities in sustainable food production. The activities encompassed educational sessions on home gardening the integration of food-focused programs into healthcare services and aiding partners in the adoption of culturally relevant models. Directly benefiting hundreds of individuals these projects also fostered widespread community acceptance of healthier sustainable dietary practices.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - The filed numbers largely add up and a large share of total spending goes to programs. A relatively small share of available resources goes toward mission work.
Rating breakdown
- Financial Efficiency: 66
- Transparency & Controls: 100
- Sustainability: 71
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 50.1%; rating input score 50
- Program expense ratio: 92.1%; rating input score 92
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 45.5%; rating input score 90; 90th percentile among comparable filings
- Total-asset coverage ratio: 1.47; rating input score 71; 71st percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 90.5% per year; rating input score 100; 99th percentile among comparable filings
- Asset growth: 79.2% per year; rating input score 100; 96th percentile among comparable filings
Details
- Where the money goes: 50.1% of revenue deployed · 92.1% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $89K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 3 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Mission deployment rate scored 50/100.