Planned Parenthood Direct
Legal name: Planned Parenthood Direct Inc
Nonprofit profile at a glance
- EIN
- 922862469
- IRS 990 coverage
- 2023–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024, Form 990-N 2022
- Location
- Wilmington, DE, USA
- Phone
- 3025979166
- Rating
- 71
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Nonmonetary Support N.E.C.
Reported finances
- Revenue
- $6,849,283
- Expenses
- $7,009,009
- Assets
- $2,739,952
- Liabilities
- $321,488
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
20 people listed
Executive titles in this filing
- LAURA MACKAY (CEO/PRESIDENT)
Highest reported compensation
- VANESSA JOHNSON (COO (THRU MAY 2025)): $246,051 total reported compensation
- LAURA MACKAY (CEO/PRESIDENT): $201,943 total reported compensation
- STEPHEN TOTH (CTO (THRU OCT 2024)): $192,737 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To provide trusted, accessible sexual and reproductive health care through telehealth, delivering birth control, emergency contraception, UTI treatment, and abortion pills directly to patients.
What it reported doing in 2024
Planned parenthood direct, inc. Partners with the planned parenthood federation of america and planned parenthood affiliates to enable a cohesive experience for patients moving between telehealth and in-person care as needed - enabling trusted planned parenthood care from anywhere. The business was built to further planned parenthood's mission and reach. Planned parenthood direct capitalizes on key consumer trends of patient choice / empowerment, convenience, and the shift to hybrid / virtual care models, leveraging its planned parenthood direct app.over 150,000 users served in fy2025.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 67
- Transparency & Controls: 74
- Accountability: 95
- Sustainability: 24
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 75.7%; rating input score 76
- Program expense ratio: 73.6%; rating input score 74
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 90.9%; rating input score 91; 21st percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -2.3%; rating input score 26; 26th percentile among comparable filings
- Total-asset coverage ratio: 0.39; rating input score 13; 13th percentile among comparable filings
- Liabilities to assets ratio: 0.12; rating input score 55; 55th percentile among comparable filings
- Officer compensation ratio: 20.1%; rating input score 12; 12th percentile among comparable filings
Growth
- Program expense growth: 9.9% per year; rating input score 100; 63rd percentile among comparable filings
- Revenue growth: -28.8% per year; rating input score 0; 0th percentile among comparable filings
- Asset growth: -11.2% per year; rating input score 0; 1st percentile among comparable filings
Details
- What they do: 1 operating location identified
- Where the money goes: 75.7% of revenue deployed · 73.6% of spending went to programs
- Governance: 10 of 11 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $5.2M in reported program spending
- Leadership: top reported pay $246K · 20 people listed · 2 of 6 pay-setting controls reported
- Highest-paid contractors: 2 contractors listed · $313K reported
- Consistency: 30 of 30 current checks pass
- Schedules: 5 filed schedules · includes major donors and executive pay
- Filing history: 2 filing years from 2023 to 2024
- Contacts: How to reach this organization
- Money network: 8 filed money-flow records
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Operating margin scored 26/100.
- High — Sustainability: Total-asset coverage ratio scored 13/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Officer compensation ratio scored 12/100.
- Review — Sustainability: Liabilities to assets ratio scored 55/100.