Plana

Nonprofit profile at a glance

EIN
851612831
IRS 990 coverage
2021–2024
Forms available
Form 990 2024, Form 990-EZ 2023
Location
Las Vegas, NV, USA
Phone
8013843005
Rating
53
Verdict
MIXED
Rating confidence
Moderate
Sector
Personal Social Services

Official website

Reported finances

Revenue
$2,120,001
Expenses
$905,046
Assets
$1,136,973
Liabilities
$220,219

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Phoebe Entermann (President)
  • Gary Rayner (CEO)

Highest reported compensation

  • Greg Nainani (Treasurer / COO): $115,573 total reported compensation
  • Phoebe Entermann (President): $91,096 total reported compensation
  • Carla Browning (Director): $88,068 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

We offer comprehensive support to women experiencing unplanned pregnancies by bringing together their medical, counseling, financial, legal and future-focused resources in a safe and convenient app. This ensures that all women have access to life-affirming and life-changing care.

What it reported doing in 2024

Plana is developing a mobile platform that supports women facing unexpected pregnancies by integrating medical, emotional, financial, legal, and future-planning resources. In 2024, we created evidence-informed pathways and algorithms that guide users through the right steps at the right time. Research shows that timely information and coordinated support improve decision-making and reduce stress, which the app delivers privately and conveniently.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

MIXED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 22
  • Transparency & Controls: 92
  • Accountability: 40
  • Sustainability: 63
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 11.2%; rating input score 11
  • Program expense ratio: 26.1%; rating input score 26
  • Fundraising efficiency: $25.12 raised per $1 spent on fundraising; rating input score 65; 65th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 20%; rating input score 20; 6th percentile among comparable filings
  • Governance controls: 6 of 9 controls in place; rating input score 67
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Fail
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 57.3%; rating input score 94; 94th percentile among comparable filings
  • Total-asset coverage ratio: 1.26; rating input score 45; 45th percentile among comparable filings
  • Liabilities to assets ratio: 0.19; rating input score 45; 45th percentile among comparable filings
  • Officer compensation ratio: 34.3%; rating input score 4; 4th percentile among comparable filings

Growth

  • Program expense growth: 22.5% per year; rating input score 100; 88th percentile among comparable filings
  • Revenue growth: 48.4% per year; rating input score 100; 97th percentile among comparable filings
  • Asset growth: 25.8% per year; rating input score 100; 90th percentile among comparable filings

Details

  • Where the money goes: 11.2% of revenue deployed · 26.1% of spending went to programs
  • Governance: 1 of 5 board members independent · 6 of 9 filing controls reported
  • Programs: 2 filed program accomplishments · $237K in reported program spending
  • Leadership: top reported pay $116K · 5 people listed
  • Consistency: 32 of 32 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 3 filing years from 2021 to 2024
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 11/100.
  • High — Financial Efficiency: Program expense ratio scored 26/100.
  • High — Accountability: Independent voting board scored 20/100.
  • Review — Accountability: Governance controls: 2 of 8 not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 45/100.
  • High — Sustainability: Officer compensation ratio scored 4/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 45/100.