Philadelphia Convention & Visitors Bureau

Nonprofit profile at a glance

EIN
230969325
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
Philadelphia, PA, USA
Phone
2156363300
Rating
78
Verdict
SUPPORTED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$24,719,214
Expenses
$23,427,108
Assets
$27,841,017
Liabilities
$8,557,931

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

10 people listed

Executive titles in this filing

  • GREGG CAREN (PRES. & CEO)

Highest reported compensation

  • GREGG CAREN (PRES. & CEO): $618,957 total reported compensation
  • MARIA GRASSO (CHIEF SALES): $363,992 total reported compensation
  • LARRY NEEDLE (EXEC DIR PH): $298,287 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The philadelphia convention & visitors bureau (phlcvb) is the official tourism promotion agency for the city of philadelphia globally, and the sales and marketing agency for the Pennsylvania convention center (pcc). Phlcvb markets philadelphia as a top destination for meetings, conventions, sporting events and international leisure tourism. In fiscal 2025, the phlcvb hosted 267 events in total, including 21 citywide events (those with over 2,000 room nights on peak) that boosted the local economy. These events resulted in 410 million in direct spend and 636 million in economic impact, which generated 27.2 million in local tax revenue and 31.9 million in state tax revenue. Key programs included: -convention sales: sales and incentive efforts to attract, book, and rebook major conventions, tradeshows, meetings, and sporting events to position philadelphia as a premier meeting destination around the world. -destination services: connecting meeting planners with philadelphia stakeholders i

What it reported doing in 2024

Convention sales the phlcvb's convention sales program is charged with helping to drive overnight visitation by booking and servicing meetings, conventions, trade shows, and sporting events into the pcc, partner hotels, and venues around the city. This activity is critical to the success of philadelphia's tourism industry, as meetings and conventions are longer-term pieces of business that provide a strong foundation for philadelphia's economy and provide security for philadelphia's hospitality-related jobs. The convention sales function also includes three key verticals - phl diversity, phl life sciences, and phl sports. In fiscal 2025, philadelphia's hospitality industry continued to see year- over-year improvements in performance metrics across many categories. -the phlcvb secured 297 events for future years, including 17 city-wide events, projected to bring an estimated 567,562 attendees to philadelphia, generating an estimated 586,851 total room nights. Phl life sciences: phl life sciences is the first and only division of a cvb in the country focused on life sciences meetings. The division works to provide access to philadelphia's substantial healthcare and higher education community of academics, medical and nursing leaders, healthcare experts, biotechnology, pharmaceutical, and related venture capital contacts. Division highlights include: -in fiscal 2025, phl life sciences hosted 59 events, welcoming 82,606 attendees, and 146,603 room nights. The division booked 73 conventions for future years with an estimated 72,667 attendees and 116,799 room nights. -the 2025 american society of anesthesiologists annual meeting welcomed more than 12,000 medical professionals and researchers to the pcc. The event included educational sessions and workshops that provided the opportunity for professionals to share knowledge and new directions in research and practice. -cphi north america, the nation's premier pharmaceutical convention, hosted at the pcc over the course of three days, creating connections and partnerships across the global pharma community. Phl sports: for more than 30 years, phl sports has brought major sporting events and conventions to philadelphia. Phl sports engages a wide range of community partners to promote and position philadelphia as a top destination for marquee sporting events. Division highlights include: -in fiscal 2025, phl sports booked 24 sporting events for future years with an estimated 279,360 attendees and 116,130 room nights. -in fiscal 2025, lincoln financial field hosted the ncaa men's lacrosse championships, welcoming more than 80,000 fans over memorial day weekend. Phl diversity: the phlcvb was one of the first cvbs in the u.s. To establish a division highlighting the destination as a diverse, equitable, and inclusive location for meetings, events, conventions, and visitors. For more than 30 years, phl diversity has been connecting meeting planners to local diverse businesses, suppliers and community leaders with shared values and goals who can help facilitate community engagement programs or serve as speakers and experts. Division highlights include: -in fiscal 2025, phl diversity hosted 19 events with 30,918 attendees and 32,847 room nights. The division booked 18 conventions for future years with an estimated 12,596 attendees and 19,980 room nights. -in october 2024, the anitab.org grace hopper celebration brought together 11,000 women and non-binary technologists for the world's largest conference dedicated to advancing diversity in tech through professional development, networking, and career opportunities. -delta sigma theta sorority 2024 held their eastern regional conference in philadelphia which brought together more than 10,000 members of the historic, service-driven sisterhood to the pcc for a weekend of empowerment, networking, and community impact.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 78
  • Transparency & Controls: 65
  • Accountability: 99
  • Sustainability: 45
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 86.4%; rating input score 86
  • Program expense ratio: 90.6%; rating input score 91
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 92.9%; rating input score 93; 10th percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 98.5%; rating input score 98; 31st percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 5.2%; rating input score 54; 54th percentile among comparable filings
  • Total-asset coverage ratio: 1.19; rating input score 42; 42nd percentile among comparable filings
  • Liabilities to assets ratio: 0.31; rating input score 45; 45th percentile among comparable filings
  • Officer compensation ratio: 11.4%; rating input score 16; 16th percentile among comparable filings

Growth

  • Program expense growth: 1.6% per year; rating input score 100; 17th percentile among comparable filings
  • Revenue growth: 2.2% per year; rating input score 100; 19th percentile among comparable filings
  • Asset growth: 12% per year; rating input score 100; 73rd percentile among comparable filings

Details

  • Where the money goes: 86.4% of revenue deployed · 90.6% of spending went to programs
  • Governance: 65 of 66 board members independent · 9 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $21.2M in reported program spending
  • Leadership: top reported pay $619K · 10 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.7M reported
  • Consistency: 29 of 30 current checks pass · 1 finding to review
  • Schedules: 7 filed schedules · includes major donors and executive pay
  • Filing history: 15 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 9 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • Review — Sustainability: Operating margin scored 54/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 42/100.
  • Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
  • High — Sustainability: Officer compensation ratio scored 16/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 45/100.