Chick-fil-A Peach Bowl

Legal name: Peach Bowl Inc

Nonprofit profile at a glance

EIN
581052332
IRS 990 coverage
2012–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024, Form 990-T 2024
Location
Atlanta, GA, US
Phone
4045868500
Rating
85
Verdict
STRONG
Rating confidence
Moderate
Sector
Football

Official website

Reported finances

Revenue
$43,340,893
Expenses
$32,321,820
Assets
$87,701,028
Liabilities
$5,481,196

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

23 people listed

Executive titles in this filing

  • GARY P STOKAN (CEO AND PRESIDENT)
  • BENJAMIN S HOLLIS (VICE PRESIDENT, SALES)
  • DEREK T MARTIN (VICE PRESIDENT, EVENTS)
  • MATTHEW E GARVEY (VICE PRESIDENT, COMMUNICATIONS)

Highest reported compensation

  • GARY P STOKAN (CEO AND PRESIDENT): $958,755 total reported compensation
  • DAVID L EPPS (CHIEF OPERATING OFFICER): $481,101 total reported compensation
  • A CHRISTOPHER HUGHES (CHIEF FINANCIAL OFFICER): $353,456 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Board of Trustees and staff of Peach Bowl Inc. are incredibly appreciative and proud of the hard work and annual dedication our volunteers put into making the games and surrounding activities for the Aflac Kickoff Games and Chick-fil-A Peach Bowl a success.

What it reported doing in 2024

The chick-fil-a peach bowl and its charitable giving platform were created to foster & promote ncaa football competition and to support college education through scholarship donations, and to support children's health initiatives, disaster relief, and other deserving charitable organizations in our community and in the communities of our participating universities. In the fiscal year ending may 31, 2025, peach bowl inc donated $500,000 to american national red cross, $421,528 to childrens healthcare of atlanta, $150,000 to the college football playoff foundation, $100,000 to Georgia lions lighthouse foundation, $50,000 each to the scholarship funds at the university of Texas and Arizona state university, and $60,056 to various other charitable organizations.

Operating model

Revenue model
Other-operating. 94% of the money available for current operations came from other operating revenue.
Distribution model
Hybrid. The nonprofit split its reported program spending across 61% for direct work, and 39% for grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Reported officer compensation is a large share of total spending, which may reflect staffing concentration.

Rating breakdown

  • Financial Efficiency: 72
  • Transparency & Controls: 95
  • Accountability: 96
  • Sustainability: 74
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 74.2%; rating input score 74
  • Program expense ratio: 93%; rating input score 93
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 5 of 6 controls in place; rating input score 83
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 99.6%; rating input score 100; 35th percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 93.8%; rating input score 94; 27th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 25.4%; rating input score 86; 86th percentile among comparable filings
  • Total-asset coverage ratio: 2.71; rating input score 72; 72nd percentile among comparable filings
  • Liabilities to assets ratio: 0.06; rating input score 80; 80th percentile among comparable filings
  • Officer compensation ratio: 8.9%; rating input score 25; 25th percentile among comparable filings

Growth

  • Program expense growth: 2.7% per year; rating input score 100; 24th percentile among comparable filings
  • Revenue growth: 3% per year; rating input score 100; 25th percentile among comparable filings
  • Asset growth: 8.2% per year; rating input score 100; 56th percentile among comparable filings

Details

  • What they do: 3 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 74.2% of revenue deployed · 93% of spending went to programs
  • Governance: 15 of 16 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $30.1M in reported program spending
  • Leadership: top reported pay $959K · 23 people listed · 5 of 6 pay-setting controls reported
  • Consistency: 37 of 37 current checks pass
  • Schedules: 5 filed schedules · includes grants and executive pay
  • Filing history: 13 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Money network: 39 filed money-flow records
  • Related organizations: 31 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Officer compensation ratio scored 25/100.