Pci-media Impact Inc

Nonprofit profile at a glance

EIN
133280193
IRS 990 coverage
2013–2024
Forms available
Form 990 2024
Location
New York, NY, USA
Phone
2126873366
Rating
65
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Support N.E.C.

Official website

Reported finances

Revenue
$2,120,287
Expenses
$3,337,078
Assets
$340,192
Liabilities
$267,709

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • NEEMESHA BROWN (PRESIDENT)

Highest reported compensation

  • NEEMESHA BROWN (PRESIDENT): $284,586 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

We use the principles of social behavior change communication (sbcc) to craft a message which inspires people to lead change in their own lives and communities. Sbcc identifies ways in which people can make a difference through modifying their behavior or habits. This could be on an individual scale: for example, improving their health through better nutrition. Or it could be on a global scale: for example, pledging to move towards a less resource-intensive lifestyle for the sake of the planet.- strengthen the capacity of our local partners to effectively use communications to catalyze change;- create a community of constituents who support our collaborative work; and- promote positive changes in audience knowledge, attitudes and behaviors around target issues.as a result, we are promoting a new generation of change-leaders using communications to effectively turn up the volume on their important work.

What it reported doing in 2024

Catholic relief services: since april 2020, catholic relief services (crs) has partnered with pci media on designing, producing and implementing a radio-based awareness campaign to encourage the implementation of ongoing agricultural as a production practices in central america. The crs regional communications and asa (agua y suelo para la agricultura water and soil for agriculture) teams has been working in close collaboration with the crs country program teams from nicaragua, el salvador, honduras and guatemala and the pci media team to ensure that the messages, materials and radiobroadcast strategy are relevant to the local context in each of the four countries of intervention.a robust, multi-platform social behavior change communications campaign is critical to encourage the adoption of asa practices at scale in central america. Using radio, social media, press placements, and whatsapp groups will allow the asa team to reach a large volume of farmers and government actors while working in a remote environment as a result of the covid-19 pandemic. In a pandemic like the current one, food security is also a major concern. Guaranteeing good yields is key to preventing a possible reduction in the food supply due to: a reduction in the area under cultivation, an increase in the price and/or shortage of inputs, a reduction in imports due to limited movement, and restrictions on the movement of the population, among others. Asa practices, which have proven effective in production, are now more critical than ever to putting food on the table. Techniques like soil fertility management (4r), cover crop management, sowing densities, and the use of green manures can help producers to protect themselves and their families from food insecurity. Pci media continues to work with crs in order to continue to build and deliver social behavior change communications and produce high quality radio content. Implementation1.training - pci trained the crs teams to plan their annual campaign. This included planning sessions for each country and one for the regional team. This included coaching on the selection of additional community radio stations based on geographic coverage, popularity with the audience groups, and technical and human capacities to support the campaign, as well as identifying the asa promoters that will be actively participating in the programs.2. Coaching and mentoring crs teams throughout the broadcasting periods - pci media provides strategic advice and coaching to crs in-country teams, radio stations and asa promoters through the broadcast periods, according to the needs of each country. This continuous mentorship consists of feedback to ensure that the principles of sbcc are being followed. This mentorship will help crs teams (1) design, produce and facilitate the entertainment education live call-in programs, including accompanying crs-led trainings with radio stations; and (2) to strengthen the communication capacities of the asa promoters to participate in the live shows and become advocates for the issues promoted in the campaign. This model will lead to improvements in the quality of the programs, as well as to the sustainability of the campaign beyond the intervention period.3. Broadcast and re-broadcast of additional content and peer-to-peer feedback - pci media advises on the setup and running of the soundcloud system and the peer-to-peer feedback model.4. Produce additional communication resources - pci media produces 6 new mini-dramas and 6 new radio spots during 2021, to be broadcast during the planting seasons of april/may and august/september.unicef spotlight initiative the spotlight initiative expenses $145,796 - thematic focus in the caribbean was the reduction in prevalence and incidence of family violence. The initiative recognizes that family violence is a form of gender-based violence in which women and girls are disproportionately impacted. The initiative is concerned to address the root causes of this v

Operating model

Revenue model
Donor-supported. 85% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. A relatively small share of total spending goes to programs and the filing reports few safeguards for money sent abroad.

Rating breakdown

  • Financial Efficiency: 70
  • Transparency & Controls: 57
  • Accountability: 95
  • Sustainability: 7
  • Growth: 20

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 90.3%; rating input score 90
  • Program expense ratio: 57.4%; rating input score 57
  • Fundraising efficiency: $2.69 raised per $1 spent on fundraising; rating input score 7; 7th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Fail
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -57.4%; rating input score 2; 2nd percentile among comparable filings
  • Total-asset coverage ratio: 0.1; rating input score 3; 3rd percentile among comparable filings
  • Liabilities to assets ratio: 0.79; rating input score 11; 11th percentile among comparable filings
  • Officer compensation ratio: 8.5%; rating input score 35; 35th percentile among comparable filings

Growth

  • Program expense growth: -2.1% per year; rating input score 0; 9th percentile among comparable filings
  • Revenue growth: -0.5% per year; rating input score 0; 10th percentile among comparable filings
  • Asset growth: 1% per year; rating input score 100; 16th percentile among comparable filings

Details

  • Where the money goes: 90.3% of revenue deployed · 57.4% of spending went to programs
  • Governance: 8 of 8 board members independent · 7 of 8 filing controls reported
  • Programs: 4 filed program accomplishments · $1.9M in reported program spending
  • Leadership: top reported pay $285K · 11 people listed · 4 of 6 pay-setting controls reported
  • Highest-paid contractors: 3 contractors listed · $445K reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 6 filed schedules · includes major donors, foreign activity, and executive pay
  • Filing history: 11 filing years from 2013 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Program expense ratio scored 57/100.
  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • High — Financial Efficiency: Fundraising efficiency scored 7/100.
  • High — Sustainability: Operating margin scored 2/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 3/100.
  • Review — Accountability: Governance controls: Audit committee oversight not reported.
  • High — Sustainability: Liabilities to assets ratio scored 11/100.
  • Moderate — Sustainability: Officer compensation ratio scored 35/100.