Outdoor Advertising Assoc of Wisc Assoc of Wisc

Nonprofit profile at a glance

EIN
391599387
IRS 990-EZ coverage
2010–2025
Forms available
Form 990-EZ 2025
Location
Madison, WI, USA
Phone
7152617353
Rating
44
Verdict
MIXED
Rating confidence
Moderate

Reported finances

Revenue
$86,426
Expenses
$100,382
Assets
$129,594
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • DON SNYDER (PRESIDENT)
  • ROB WAMSLEY (1ST VICE-PRESIDENT)
  • DAVID CURTIN (2ND VICE PRESIDENT)

People named in this filing

  • DON SNYDER (PRESIDENT)
  • ROB WAMSLEY (1ST VICE-PRESIDENT)
  • DAVID CURTIN (2ND VICE PRESIDENT)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The outdoor advertising association of Wisconsin (oaaw) advances the interests of the outdoor advertising industry in Wisconsin by actively advocating for, educating and supporting our members.

What it reported doing in 2025

The oaaw public service advertising (psa) posting program assists the outdoor advertising industry of Wisconsin to meet the needs of the charitable, not-for-profit, civic and governmental agency needs of the communities oaaw members serve

Operating model

Revenue model
Membership-supported. 62% of the money available for current operations came from membership dues.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

MIXED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 13
  • Transparency & Controls: 82
  • Sustainability: 42
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 14.5%; rating input score 14
  • Program expense ratio: 12.5%; rating input score 12

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -16.1%; rating input score 24; 24th percentile among comparable filings
  • Total-asset coverage ratio: 1.29; rating input score 54; 54th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: 31.1% per year; rating input score 100; 87th percentile among comparable filings
  • Revenue growth: -0.9% per year; rating input score 0; 46th percentile among comparable filings
  • Asset growth: 5.7% per year; rating input score 100; 58th percentile among comparable filings

Details

  • Where the money goes: 14.5% of revenue deployed · 12.5% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $12K in reported program spending
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 6 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 14/100.
  • High — Financial Efficiency: Program expense ratio scored 12/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 24/100.
  • Review — Sustainability: Total-asset coverage ratio scored 54/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.