Experience Kissimmee
Legal name: Osceola Convention and Visitors Bureau Inc
Nonprofit profile at a glance
- EIN
- 471634269
- IRS 990 coverage
- 2018–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Kissimmee, FL, USA
- Phone
- 4075694800
- Rating confidence
- Limited
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $36,289,682
- Expenses
- $34,546,558
- Assets
- $39,953,786
- Liabilities
- $7,841,316
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
46 people listed
Executive titles in this filing
- DT MINICH (CEO/PRESIDENT)
- JESSICA BEERS (EXECUTIVE DIRECTOR OF KISSIMMEE SPORTS COMMISSION)
Highest reported compensation
- DT MINICH (CEO/PRESIDENT): $558,926 total reported compensation
- MISTY JOHANGTEN (COO): $312,397 total reported compensation
- CASEY LEPPANEN (CMO): $229,212 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The osceola convention & visitors bureau, inc., d/b/a experience kissimmee, is a full service tourism sales, marketing, publicity, and promotional organization responsible for creating economic opportunity for osceola county by driving visitation to the destination. In its role, experience kissimmee fulfills its contract with osceola county by collaborating with the local tourism industry to develop the programs and activities that inspire more than 8 million overnight visitors annually among leisure, business and sports travelers from around the world.
What it reported doing in 2024
The experience kissimmee tourism promotional outreach to the domestic travel base was driven by three primary objectives. 1)make kissimmee more recognizable and respected among consumers. 2)increase visitation to kissimmee. 3)stimulate bookings for kissimmee area accommodations. Domestic leisure marketing programs and activities throughout the year integrated the necessary mix of advertising, social media and publicity efforts to connect with new and repeat visitors, introducing them to new and well-known area activities and varied reasons to plan and book travel to the destination. Keys to success for this year were enhancing programs and activities that achieved a high level of success, yet remaining opportunistic and attentive to new possibilities to tell the destination's story. Across varied platforms, the consumer messaging highlighted the destination's impressive theme park and attractions as well as its diverse lodging choices, especially the vacation home product.
Operating model
- Revenue model
- Grant-funded. 95% of the money available for current operations came from government grants.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 65
- Accountability: 91
- Sustainability: 49
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 94.1%; rating input score 94; 20th percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 24.3%; rating input score 24; 9th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 7 of 9 controls in place; rating input score 78
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 4.8%; rating input score 53; 53rd percentile among comparable filings
- Total-asset coverage ratio: 1.16; rating input score 41; 41st percentile among comparable filings
- Liabilities to assets ratio: 0.2; rating input score 59; 59th percentile among comparable filings
- Officer compensation ratio: 6.4%; rating input score 39; 39th percentile among comparable filings
Growth
- Program expense growth: 23.8% per year; rating input score 100; 92nd percentile among comparable filings
- Revenue growth: 12% per year; rating input score 100; 80th percentile among comparable filings
- Asset growth: 29.4% per year; rating input score 100; 96th percentile among comparable filings
Details
- What they do: 1 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 36 of 36 board members independent · 7 of 9 filing controls reported
- Programs: 3 filed program accomplishments
- Leadership: top reported pay $559K · 46 people listed · 2 of 6 pay-setting controls reported
- Highest-paid contractors: 3 contractors listed · $5.7M reported
- Consistency: 16 of 17 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes major donors, grants, and executive pay
- Filing history: 7 filing years from 2018 to 2024
- Contacts: How to reach this organization
- Money network: 27 filed money-flow records
- Related organizations: 17 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Grant itemization coverage scored 24/100.
- Review — Accountability: Governance controls: 2 of 9 not reported.
- Review — Sustainability: Operating margin scored 53/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 41/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- Moderate — Sustainability: Officer compensation ratio scored 39/100.
- Review — Sustainability: Liabilities to assets ratio scored 59/100.