Organic Voices

What it reported doing in 2024

In 2024, organic voices continued work educating consumers about the usda organic seal. In the fall, ov rebranded our social media channels back to our official name, organic voices, and launched a tiktok channel with the goal of reaching younger consumers with messaging and creative content using short form video that is fun, informative, and engaging. These social media platforms, such as instagram and tiktok, are where younger consumers get much of their information and news. We are working to educate them where they are spending most of their time online.continued on schedule o. Ov also hosted our second annual, organic oscars", to highlight and celebrate all the amazing brands, retailers, scientists, leaders, and people within the organic industry doing important work to grow the industry. This has become an important event, bringing together hundreds of leaders at one event. Ov also worked closely with partner brands to highlight the work being done throughout the organic industry to clear up consumer confusion. The work ov did reached millions of consumers in 2024 and furthered ov's mission to educate consumers about organic food, products, and practices. Handsome brook farms/usda grant work: organic voices continued work with handsome brook farms throughout 2024 to help educate and amplify messaging around their climate smart organic egg grant with the usda. Ov helped create social media content, that both ov and hbf would collaborate on, educating consumers about the work being done on the farms to through the grant program. In 2024, ov helped connect with several reporters to engage on a years long series to cover all the grant work. This was still happening when the grant funding was cut. Lastly, ov helped create a deck outlining all the work that had been done so far through our partnership that outlined all the successes so far. The grant funding was cut in may 2024. Organic marketing development work with ota and toc: organic voices partnered with ota (organic trade association) and toc (the organic center) in q4 of 2024 on a new usda grant called the organic market development grant. Ov's work consists of content creation specific for social media educating consumers about the usda grant in hopes of expanding and developing new markets for organic products. This grant work is consistent with the work already being done at ov and has allowed us to expand the people we work with to help drive organic understanding with consumers.

Financial Efficiency

• Mission deployment rate: 55.3%; rating input score 55
• Program expense ratio: 65.9%; rating input score 66
• Fundraising efficiency: $57.13 raised per $1 spent on fundraising; rating input score 80; 80th percentile among comparable filings

Transparency & Controls

• Consistency checks: 91.7%; rating input score 92; 12th percentile among comparable filings
• Pay-setting controls: 1 of 6 controls in place; rating input score 17
  • Compensation committee: Missing
  • Independent consultant: Missing
  • Other Form 990s reviewed: Missing
  • Written employment contract: Missing
  • Compensation survey or study: Missing
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: No; rating input score 0

Accountability

• Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
• Governance controls: 5 of 8 controls in place; rating input score 62
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Fail
  • Other executive compensation review process: NotApplicable
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Missing
  • Independent financial-statement audit: Fail

Sustainability

• Operating margin: 16%; rating input score 71; 71st percentile among comparable filings
• Total-asset coverage ratio: 0.7; rating input score 32; 32nd percentile among comparable filings
• Liabilities to assets ratio: 0.62; rating input score 12; 12th percentile among comparable filings
• Officer compensation ratio: 36.8%; rating input score 4; 4th percentile among comparable filings

Growth

• Program expense growth: -14.2% per year; rating input score 0; 3rd percentile among comparable filings
• Revenue growth: -10.8% per year; rating input score 0; 3rd percentile among comparable filings
• Asset growth: -1.4% per year; rating input score 0; 13th percentile among comparable filings