OneGoal
Nonprofit profile at a glance
- EIN
- 562369898
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Aug 2026
- Forms available
- Form 990 2024
- Location
- Atlanta, GA, US
- Phone
- 7733212630
- Rating
- 84
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Youth Development Programs
Reported finances
- Revenue
- $28,815,119
- Expenses
- $41,497,549
- Assets
- $53,993,065
- Liabilities
- $3,398,280
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
30 people listed
Executive titles in this filing
- MELISSA CONNELLY (CEO)
- JOHN GILBERT (VICE PRESIDENT OF FINANCE -TERM 8/24)
- PRIYA LINSON (EXECUTIVE DIRECTOR - IL)
- ALEXANDER DAILEY (EXECUTIVE DIRECTOR - TX)
- AMANDA SEIDER (EXECUTIVE DIRECTOR - MA)
- TIFFANY GHOLSTON (CHIEF OF STAFF CEO)
Highest reported compensation
- MELISSA CONNELLY (CEO): $346,981 total reported compensation
- JELENA DOBIC (CHIEF EXTERNAL OFFICER): $269,744 total reported compensation
- AMBER DANIELS (CHIEF OPERATING OFFICER -TERM 12/24): $232,950 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
OneGoal's mission is to ensure every student has an equitable path to postsecondary success.
What it reported doing in 2024
Onegoal transforms postsecondary advising and support so that every student can define their own future. Together with our partners, we're building a movement to close the opportunity gap. We work side-by-side with partner schools and districts to build their knowledge and capacity, resulting in more equitable and effective support for all students. Established in 2003, our unique approach prioritizes strong human relationships and consistently delivers measurable student outcomes. Independent research by the university of chicago has shown that onegoal students are significantly more likely to earn their postsecondary degrees than students from similar backgrounds.
Operating model
- Revenue model
- Donor-supported. 84% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 83
- Transparency & Controls: 84
- Accountability: 96
- Sustainability: 28
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 74.6%; rating input score 75
- Fundraising efficiency: $5.94 raised per $1 spent on fundraising; rating input score 24; 24th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Missing
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 93.3%; rating input score 93; 26th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -44%; rating input score 2; 2nd percentile among comparable filings
- Total-asset coverage ratio: 1.3; rating input score 46; 46th percentile among comparable filings
- Liabilities to assets ratio: 0.06; rating input score 80; 80th percentile among comparable filings
- Officer compensation ratio: 7.3%; rating input score 34; 34th percentile among comparable filings
Growth
- Program expense growth: 16.5% per year; rating input score 100; 86th percentile among comparable filings
- Revenue growth: 12.8% per year; rating input score 100; 82nd percentile among comparable filings
- Asset growth: 16.4% per year; rating input score 100; 84th percentile among comparable filings
Details
- What they do: 5 programs and campaigns described on the official site · 10 operating locations identified
- Where the money goes: 100% of revenue deployed · 74.6% of spending went to programs
- Governance: 14 of 15 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $30.9M in reported program spending
- Leadership: top reported pay $347K · 30 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $2.2M reported
- Consistency: 37 of 37 current checks pass
- Schedules: 8 filed schedules · includes major donors and executive pay
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 15 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 24/100.
- High — Sustainability: Operating margin scored 2/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 46/100.
- Moderate — Sustainability: Officer compensation ratio scored 34/100.