Nutrition Matters Foundationinc
Nonprofit profile at a glance
- EIN
- 923565872
- IRS 990-EZ coverage
- 2023–2025
- Forms available
- Form 990-EZ 2025
- Location
- Cary, NC, USA
- Phone
- 8446296349
- Rating
- 90
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Food, Agriculture, and Nutrition N.E.C.
Reported finances
- Revenue
- $139,473
- Expenses
- $112,969
- Assets
- $31,532
- Liabilities
- $894
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
5 people listed
People named in this filing
- ROBERT BUTLER (EXECUTIVE DI)
- ABBY DOUEK (DIRECTOR)
- JIM TURNER (DIRECTOR)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Nutrimatters mission is a healthier future for everyone, free of obesity and metabolic disease. Our programs, courses, articles, and apps teach new science about nutrition to avoid obesity and metabolic disease without supplements, drugs, or surgery.
What it reported doing in 2025
Program 1) courses include 15 easy-to-follow nutrition education videos totaling 5 hours and 20 minutes. 2) articles include 15 easy-listening nutrition articles with audio of nearly 50,000 total words. 3) nutrition newsletter & tips includes a monthly email and website newsletter highlighting new research on better nutrition, and a tips webpage translating the new science into everyday changes that can improve nutrition and health. 4) 6by6living details and directs improved eating and lifestyle choices. 5) eatnil (nil means no ingredient label) is a special diet that avoids processed and ultra-processed foods and provides instructions for healthy alternatives. 6) snacknix works to encourage major retailers through letters and petitions to remove unhealthy snacks from unavoidable retail checkout lanes. 7) sitnix negotiates with manufacturers on behalf of nutrimatters users to lower the cost of products that encourage less sitting, such as standing desks. 8) trustedeating is a multifaceted program supporting healthier food choices that includes an ai-based online system that assesses meal nutrition and biodiversity from a meal photo, presents more than 50,000 grocery items in the truefood database that rate the degree of ultra-processing in foods, and is in the early stages of developing a healthy food certification program. 9) the nutrimatters youtube channel makes courses and tips freely available through youtube, and 10) the msi app is a mobile app that uses this new science to identify the critical elements that put you at risk of obesity and metabolic disease and quantifies them into a single index number ranging from 0 to 100. The msi app makes it easier to achieve the best index of 100 every day, helping keep obesity and metabolic conditions at bay.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and assets have declined or grown slowly.
Rating breakdown
- Financial Efficiency: 87
- Transparency & Controls: 100
- Sustainability: 51
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 79.7%; rating input score 80
- Program expense ratio: 98.4%; rating input score 98
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 19%; rating input score 70; 70th percentile among comparable filings
- Total-asset coverage ratio: 0.28; rating input score 25; 25th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 30; 30th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 79.8% per year; rating input score 100; 95th percentile among comparable filings
- Revenue growth: 43% per year; rating input score 100; 94th percentile among comparable filings
- Asset growth: -20.7% per year; rating input score 0; 6th percentile among comparable filings
Details
- Where the money goes: 79.7% of revenue deployed · 98.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $111K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 3 filed schedules
- Filing history: 3 filing years from 2023 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 25/100.
- High — Growth: Asset growth scored 0/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 30/100.