North Central Idaho Travel Association Inc
Nonprofit profile at a glance
- EIN
- 820442557
- IRS 990-EZ coverage
- 2014–2024
- Forms available
- Form 990-EZ 2024, Form 990-T 2024, Form 990-N 2018
- Location
- Lewiston, ID, USA
- Phone
- 2084131930
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Economic Development
Reported finances
- Revenue
- $93,720
- Expenses
- $106,469
- Assets
- $14,430
- Liabilities
- $13,445
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
10 people listed
Executive titles in this filing
- Mary Romero (President)
- Rhonda Schmidt (Vice President)
People named in this filing
- Mary Romero (President)
- Alicia Cuevas-Jimenez (Member at Large)
- Rhonda Schmidt (Vice President)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote and develop tourism in Idaho's Region 2.
What it reported doing in 2024
The organization (NCITA) develops programs, projects, and strategies to promote and develop tourism in the North Central Idaho area. This is accomplished by promoting through the internet, print, and audio.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 85
- Transparency & Controls: 82
- Sustainability: 24
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 89%; rating input score 89
- Program expense ratio: 78.4%; rating input score 78
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -13.6%; rating input score 28; 28th percentile among comparable filings
- Total-asset coverage ratio: 0.14; rating input score 13; 13th percentile among comparable filings
- Liabilities to assets ratio: 0.93; rating input score 6; 6th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 9.4% per year; rating input score 100; 71st percentile among comparable filings
- Revenue growth: 8.1% per year; rating input score 100; 78th percentile among comparable filings
- Asset growth: 0.5% per year; rating input score 100; 41st percentile among comparable filings
Details
- Where the money goes: 89% of revenue deployed · 78.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $83K in reported program spending
- Leadership: top reported pay $0 · 10 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 2 filed schedules
- Filing history: 8 filing years from 2014 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 28/100.
- High — Sustainability: Total-asset coverage ratio scored 13/100.
- High — Sustainability: Liabilities to assets ratio scored 6/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.