Norristown Zoological Society

Nonprofit profile at a glance

EIN
231970067
IRS 990 coverage
2010–2025
Forms available
Form 990 2025
Location
Norristown, PA, USA
Phone
6102773825
Rating
77
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Zoo, Zoological Society

Official website

Reported finances

Revenue
$23,162,878
Expenses
$17,731,687
Assets
$79,805,616
Liabilities
$21,360,791

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

22 people listed

Executive titles in this filing

  • CHERIFA N HOWARTH (PRESIDENT)
  • DOHN MILLARD (VICE PRESIDENT)
  • ALBERT J ZONE (EXEC DIRECTOR/ CEO)

Highest reported compensation

  • ALBERT J ZONE (EXEC DIRECTOR/ CEO): $439,090 total reported compensation
  • RAFFELINA NATALE (CFO/FINANCE DIRECTOR): $165,777 total reported compensation
  • ERIC DONOVAN (COO/OPERATIONS DIRECTOR): $130,167 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The elmwood parks zoo's mission statement is to foster an appreciation for wildlife and the environment that will inspire active participation in conservation.

What it reported doing in 2025

Purposes, educating the public about wildlife, preservation of endangered species & conservation. As an educational institution, the zoo hosts many public events to inform and entertain its guests. Such events include annual breakfast with the animals, brunches with anta, party for the planet, zoosnooze overnight campouts, boo at the zoo weekends, and many more. Each summer, the zoo hosts beast of a feast, its largest annual fundraiser with dozens of local vendors that showcase the best food drom montgomery county. Per its designation as a certifed autism center, the zoo hostsmonthly early access mornings to cater to guests with special needs and their caretakers. The zoo offers interships and volunteer opportunities in each of its departments. Guests outside the zoo can enjoy educational programs like zoo-on-wheels, in which educators on staff travel with animals to schools, camps, community events, senior centers, and malls to promote the mission of the zoo. Children ages 6-11 can enjoy the zoo's day camps, held each spring and summer. In addition to the special events held thoughout the year, the zoo hosts regular events each month to cater to its members, and the community at large. There are two member mornings held each month giving zoo members the opportunity to enter the zoo before it opens to the public. There are also regularly scheduled norristown free days, providing free zoo admission on those days to residents of the norristown borough. The zoo frequently partners with local businesses and organizations to help educate the community about its mission.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 74
  • Transparency & Controls: 67
  • Accountability: 95
  • Sustainability: 72
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 69.7%; rating input score 70
  • Program expense ratio: 88.9%; rating input score 89
  • Fundraising efficiency: $18.14 raised per $1 spent on fundraising; rating input score 51; 51st percentile among comparable filings

Transparency & Controls

  • Consistency checks: 94.1%; rating input score 94; 23rd percentile among comparable filings
  • Pay-setting controls: 1 of 6 controls in place; rating input score 17
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 23.4%; rating input score 79; 79th percentile among comparable filings
  • Total-asset coverage ratio: 4.5; rating input score 76; 76th percentile among comparable filings
  • Liabilities to assets ratio: 0.27; rating input score 43; 43rd percentile among comparable filings
  • Officer compensation ratio: 4.9%; rating input score 59; 59th percentile among comparable filings

Growth

  • Program expense growth: 12.5% per year; rating input score 100; 75th percentile among comparable filings
  • Revenue growth: 11.9% per year; rating input score 100; 80th percentile among comparable filings
  • Asset growth: 17.3% per year; rating input score 100; 87th percentile among comparable filings

Details

  • Where the money goes: 69.7% of revenue deployed · 88.9% of spending went to programs
  • Governance: 18 of 18 board members independent · 8 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $15.8M in reported program spending
  • Leadership: top reported pay $439K · 22 people listed · 1 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $4.1M reported
  • Consistency: 34 of 35 current checks pass · 1 finding to review
  • Schedules: 9 filed schedules · includes major donors and executive pay
  • Filing history: 14 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Fundraising efficiency scored 51/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • Moderate — Sustainability: Liabilities to assets ratio scored 43/100.
  • Review — Sustainability: Officer compensation ratio scored 59/100.