Norfolk Tourism Foundation Inc
Nonprofit profile at a glance
- EIN
- 134246826
- IRS 990-EZ coverage
- 2009–2025
- Forms available
- Form 990-EZ 2025
- Location
- Norfolk, VA, USA
- Phone
- 7576646620
- Rating
- 70
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Education N.E.C.
Reported finances
- Revenue
- $49,191
- Expenses
- $13,590
- Assets
- $179,718
- Liabilities
- $102,725
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
20 people listed
People named in this filing
- ANDREA BEAR (CHAIR)
- CHRIS CONWAY (VICE CHAIR)
- BARBARA SMITH (TREASURER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To provide research and public awareness in support of the hospitality industry in the city of norfolk, Virginia; its primary mission is to support a robust city-wide tourism industry through research, workforce development, customer service, training and education.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and revenue comfortably covers expenses. A relatively small share of available resources goes toward mission work and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 45
- Transparency & Controls: 100
- Sustainability: 80
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 26.9%; rating input score 27
- Program expense ratio: 75.9%; rating input score 76
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 72.4%; rating input score 96; 96th percentile among comparable filings
- Total-asset coverage ratio: 13.22; rating input score 94; 94th percentile among comparable filings
- Liabilities to assets ratio: 0.57; rating input score 7; 7th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 2.2% per year; rating input score 100; 54th percentile among comparable filings
- Revenue growth: -3.6% per year; rating input score 0; 37th percentile among comparable filings
- Asset growth: 0.6% per year; rating input score 100; 40th percentile among comparable filings
Details
- Where the money goes: 26.9% of revenue deployed · 75.9% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $10K in reported program spending
- Leadership: top reported pay $0 · 20 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 4 filed schedules
- Filing history: 14 filing years from 2009 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 27/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 7/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.