New York State Tourism Industry Association Inc
Nonprofit profile at a glance
- EIN
- 141787921
- IRS 990 coverage
- 2015–2024
- Forms available
- Form 990 2024
- Location
- Troy, NY, USA
- Phone
- 5182186030
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $928,080
- Expenses
- $925,798
- Assets
- $484,968
- Liabilities
- $255,461
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
22 people listed
Executive titles in this filing
- ROBERT PROVOST (PRESIDENT & CEO)
Highest reported compensation
- ROBERT PROVOST (PRESIDENT & CEO): $9,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Nystia represents New York state's tourism industry through collaboration, research, legislative awareness, and exceptional marketing.
What it reported doing in 2024
The organization conducts a cooperative advertising program in which about 30% of its members participate. We have placements in publications across the service area of the members.the organization conducts a cooperative trade show program, which displays the New York state tourism product through an exhibit booth and brochure distribution through the service area. This includes participation with i love ny, nys parks, and nys canal authority in appropriate markets.the organization conducts educational programming as a presenter of the empire state tourism conference and through its annual meeting. Guest speakers and educational programming, presentations, displays, and networking are provided to the members.the organization sponsors a scholarship program and has events which raise revenues to award to travel and tourism related students and programs in New York state.
Operating model
- Revenue model
- Earned-program. 99% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 79
- Transparency & Controls: 90
- Accountability: 100
- Sustainability: 33
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 87.6%; rating input score 88
- Program expense ratio: 88.8%; rating input score 89
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 0.2%; rating input score 37; 37th percentile among comparable filings
- Total-asset coverage ratio: 0.52; rating input score 24; 24th percentile among comparable filings
- Liabilities to assets ratio: 0.53; rating input score 15; 15th percentile among comparable filings
- Officer compensation ratio: 1%; rating input score 60; 60th percentile among comparable filings
Growth
- Program expense growth: 6.1% per year; rating input score 100; 47th percentile among comparable filings
- Revenue growth: 3.5% per year; rating input score 100; 34th percentile among comparable filings
- Asset growth: 0.8% per year; rating input score 100; 21st percentile among comparable filings
Details
- Where the money goes: 87.6% of revenue deployed · 88.8% of spending went to programs
- Governance: 21 of 21 board members independent · 8 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $822K in reported program spending
- Leadership: top reported pay $9K · 22 people listed
- Consistency: 26 of 26 current checks pass
- Schedules: 3 filed schedules
- Filing history: 9 filing years from 2015 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 37/100.
- High — Sustainability: Total-asset coverage ratio scored 24/100.
- High — Sustainability: Liabilities to assets ratio scored 15/100.