New York City Tourism + Conventions
Legal name: New York City Tourism Conventions Inc
Nonprofit profile at a glance
- EIN
- 135531178
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- New York, NY, USA
- Phone
- 2124841200
- Rating confidence
- Limited
Reported finances
- Revenue
- $34,882,916
- Expenses
- $38,393,746
- Assets
- $33,001,147
- Liabilities
- $28,559,025
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
103 people listed
Executive titles in this filing
- JULIE COKER (PRESIDENT & CEO)
- FRED DIXON (FORMER PRESIDENT & CEO)
Highest reported compensation
- FRED DIXON (FORMER PRESIDENT & CEO): $630,695 total reported compensation
- NANCY MAMMANA (CHIEF MARKETING OFFICER): $520,130 total reported compensation
- RICHARD LOVATT (CHIEF FINANCIAL OFFICER): $439,081 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The Cypress Hills Fulton BID is organizing free World Cup watch parties, with free food and giveaways (while supplies last), at the following locations: El Lempira (El Meson Centroamericano), 3160 Fulton St., Cypress Hills, Brooklyn Round of 32, _July 2 (2–5pm)_. The New York Historical** 170 Central Park W., Upper West Side, Manhattan: Admission: adults $24; seniors 65+/educators/active military $19; students (with ID) $13; kids (5–13) $6; children under 5 free. Admission on Fridays 5–8pm is pay-as-you-wish. **New York Public Library - Harlem** 9 W. 124th St., Harlem, Manhattan: Watch World Cup matches for free at NYPL _June 11 (3–5pm)._ **New York Public Library – Inwood** 4790 Broadway, Inwood, Manhattan: Watch World Cup matches for free at NYPL _June 12 (3–5pm)._.
What it reported doing in 2024
Marketing & interactive - promotes the New York city brand worldwide, highlighting its shopping, entertainment, cultural and dining offerings. As part of this mission, the interactive department utilizes technology and our website to create tools and materials that both residents and visitors can use to improve their New York city experience.
Operating model
- Revenue model
- Grant-funded. 65% of the money available for current operations came from government grants.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 68
- Accountability: 82
- Sustainability: 18
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 91.7%; rating input score 92; 6th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: 59.6%; rating input score 60; 12th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 5 of 9 controls in place; rating input score 56
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -10.1%; rating input score 10; 10th percentile among comparable filings
- Total-asset coverage ratio: 0.86; rating input score 31; 31st percentile among comparable filings
- Liabilities to assets ratio: 0.87; rating input score 11; 11th percentile among comparable filings
- Officer compensation ratio: 9.7%; rating input score 22; 22nd percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 0.9% per year; rating input score 100; 12th percentile among comparable filings
- Asset growth: 6.6% per year; rating input score 100; 46th percentile among comparable filings
Details
- What they do: 2 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 80 of 80 board members independent · 5 of 9 filing controls reported
- Programs: 4 filed program accomplishments
- Leadership: top reported pay $631K · 103 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $4.2M reported
- Consistency: 14 of 15 current checks pass · 1 finding to review
- Schedules: 8 filed schedules · includes major donors, foreign activity, grants, executive pay, and related organizations
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 13 filed money-flow records
- Related organizations: 4 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- Review — Accountability: Governance controls: 4 of 9 not reported.
- High — Sustainability: Operating margin scored 10/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 31/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- High — Sustainability: Liabilities to assets ratio scored 11/100.
- High — Sustainability: Officer compensation ratio scored 22/100.