New River Travel Council Inc
Nonprofit profile at a glance
- EIN
- 550596656
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Beckley, WV, USA
- Phone
- 3042522244
- Rating
- 73
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $1,730,140
- Expenses
- $1,363,211
- Assets
- $4,131,714
- Liabilities
- $107,123
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
22 people listed
Executive titles in this filing
- LISA STRADER (EXECUTIVE DIRECTOR)
Highest reported compensation
- LISA STRADER (EXECUTIVE DIRECTOR): $97,867 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote southern West Virginia as a visitor friendly travel destination.
What it reported doing in 2024
Prepared printed/audio promotions to market southern West Virginia attractions and businesses to tourists.
Operating model
- Revenue model
- Earned-program. 94% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. Some filing-based governance responses are negative or unanswered and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 60
- Transparency & Controls: 90
- Accountability: 79
- Sustainability: 71
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 60.7%; rating input score 61
- Program expense ratio: 79.4%; rating input score 79
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 4 of 8 controls in place; rating input score 50
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Fail
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 21.2%; rating input score 77; 77th percentile among comparable filings
- Total-asset coverage ratio: 3.03; rating input score 75; 75th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 60; 60th percentile among comparable filings
- Officer compensation ratio: 7.2%; rating input score 46; 46th percentile among comparable filings
Growth
- Program expense growth: -1.7% per year; rating input score 0; 13th percentile among comparable filings
- Revenue growth: 0.7% per year; rating input score 100; 17th percentile among comparable filings
- Asset growth: 9.4% per year; rating input score 100; 57th percentile among comparable filings
Details
- Where the money goes: 60.7% of revenue deployed · 79.4% of spending went to programs
- Governance: 21 of 21 board members independent · 4 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $1.1M in reported program spending
- Leadership: top reported pay $98K · 22 people listed
- Consistency: 30 of 30 current checks pass
- Schedules: 2 filed schedules
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 4 of 8 not reported.
- High — Growth: Program expense growth scored 0/100.
- Moderate — Sustainability: Officer compensation ratio scored 46/100.