New Plaza Cinema Inc
Nonprofit profile at a glance
- EIN
- 364905957
- IRS 990 coverage
- 2019–2024
- Forms available
- Form 990 2024, Form 990-EZ 2020
- Location
- New York, NY, USA
- Phone
- 6465301187
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Film, Video
Reported finances
- Revenue
- $376,755
- Expenses
- $347,786
- Assets
- $112,339
- Liabilities
- $0
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- NORMA LEVY (PRESIDENT)
Highest reported compensation
- GARY PALMUCCI (GENERAL MGR/): $30,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
New plaza cinema is a trusted community of film lovers, dedicated to providing thought-provoking entertainment, education, and meaningful conversations through carefully curated cultural film experiences. We strive to be a sustainable cultural destination, committed to preserving and promoting the art of cinema in upper manhattan and beyond. Our mission is to ensure that the tradition of art cinema remains vibrant and accessible to all audiences, fostering a deeper appreciation for the power of film to inspire and engage.
What it reported doing in 2024
Expanding community engagement and strengthening support: building on the momentum of 2023, new plaza cinema further expanded its community presence and audience reach throughout 2024. The organization hosted 70 special eventsincluding filmmaker q&as, actor and director appearances, member gatherings, and cultural discussionsthat enriched our programming and deepened audience connections.ticket sales exceeded 17,000 this year, reflecting a steadily growing and loyal following, as well as the increasing demand for our curated film experiences. In addition, contributions from members and supporters surpassed 130,000, demonstrating an inspiring level of commitment to sustaining independent cinema in upper manhattan.together, these achievements underscore new plaza cinemas continuing evolution as a vibrant, community-driven cultural institution dedicated to celebrating the art of film and fostering meaningful engagement among audiences.
Operating model
- Revenue model
- Earned-program. 64% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 89
- Transparency & Controls: 92
- Accountability: 60
- Sustainability: 44
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 85.1%; rating input score 85
- Program expense ratio: 92.2%; rating input score 92
- Fundraising efficiency: $697.17 raised per $1 spent on fundraising; rating input score 97; 97th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 75%; rating input score 75; 20th percentile among comparable filings
- Governance controls: 3 of 8 controls in place; rating input score 38
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 7.7%; rating input score 56; 56th percentile among comparable filings
- Total-asset coverage ratio: 0.32; rating input score 17; 17th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 80; 80th percentile among comparable filings
- Officer compensation ratio: 8.6%; rating input score 30; 30th percentile among comparable filings
Growth
- Program expense growth: 14% per year; rating input score 100; 77th percentile among comparable filings
- Revenue growth: 15.9% per year; rating input score 100; 83rd percentile among comparable filings
- Asset growth: 11.8% per year; rating input score 100; 71st percentile among comparable filings
Details
- Where the money goes: 85.1% of revenue deployed · 92.2% of spending went to programs
- Governance: 9 of 12 board members independent · 3 of 8 filing controls reported
- Programs: 3 filed program accomplishments · $321K in reported program spending
- Leadership: top reported pay $30K · 12 people listed
- Consistency: 26 of 26 current checks pass
- Schedules: 4 filed schedules · includes major donors
- Filing history: 4 filing years from 2019 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Governance controls: 4 of 7 not reported.
- High — Sustainability: Total-asset coverage ratio scored 17/100.
- Review — Sustainability: Operating margin scored 56/100.
- Moderate — Sustainability: Officer compensation ratio scored 30/100.