New England Direct Marketing Assoc Inc
Nonprofit profile at a glance
- EIN
- 222493002
- IRS 990-EZ coverage
- 2011–2017
- Forms available
- Form 990-EZ 2017
- Location
- Wellesley Hills, MA, USA
- Phone
- 7812371366
- Rating
- 53
- Verdict
- MIXED
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $65,925
- Expenses
- $71,072
- Assets
- $1,860
Source: IRS Form 990-EZ. Selected filing: tax year 2017. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- MARIAH HUNT (PRESIDENT)
People named in this filing
- MARIAH HUNT (PRESIDENT)
- CHET MATTERA (TREASURER)
- ERIN DALY (VP AWARDS)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2017. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The purpose of the organization is to encourage the use of direct marketing media for advertising, selling, and promotion; to educate and inform users and producers; and to promote friendship and networking among members.
Operating model
- Revenue model
- Earned-program. 71% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.
The verdict
MIXED - The filed numbers largely add up. Revenue has declined or grown slowly and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 38
- Transparency & Controls: 82
- Sustainability: 23
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 60.3%; rating input score 60
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -7.8%; rating input score 32; 32nd percentile among comparable filings
- Total-asset coverage ratio: 0.03; rating input score 5; 5th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: -13.6% per year; rating input score 0; 22nd percentile among comparable filings
- Asset growth: -9.1% per year; rating input score 0; 21st percentile among comparable filings
Details
- Where the money goes: 60.3% of revenue deployed
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments
- Leadership: top reported pay $0 · 12 people listed
- Consistency: 5 of 5 current checks pass
- Schedules: 1 filed schedules
- Filing history: 7 filing years from 2011 to 2017
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 32/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 5/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.
- High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.