New Direction Counseling Inc
Nonprofit profile at a glance
- EIN
- 933870092
- IRS 990-EZ coverage
- 2025–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2024
- Location
- Birmingham, AL, USA
- Phone
- 2052075688
- Rating
- 83
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Mental Health Disorders
Reported finances
- Revenue
- $132,547
- Expenses
- $123,451
- Assets
- $10,096
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
6 people listed
Executive titles in this filing
- Steve Mason (President)
- Terry Mashburn (Vice President)
People named in this filing
- Steve Mason (President)
- Terry Mashburn (Vice President)
- Tina Mason (Treasurer)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Provide accessible, affordable, low-cost counseling with a sliding scale to help those who are uninsured or underinsured. Also provide low cost continuing education and supervision opportunities to create professional growth opportunities for counselors, social workers and other nonprofit agencies.
What it reported doing in 2025
In 2024 99 clients were served and gave away $7207 of free or reduced services. In 2025 276 clients served and $26887 of free or reduced services. 2025 launched our first continuing education workshop for counselors and social workers where 42 counselors, social workers, and recovery staff were trained.
Operating model
- Revenue model
- Earned-program. 92% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filed totals do not add up and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 97
- Transparency & Controls: 82
- Sustainability: 42
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 95.1%; rating input score 95
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 6.9%; rating input score 49; 49th percentile among comparable filings
- Total-asset coverage ratio: 0.08; rating input score 10; 10th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 74; 74th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 95.1% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $126K in reported program spending
- Leadership: top reported pay $0 · 6 people listed
- Consistency: 8 of 9 current checks pass · 1 finding to review
- Schedules: 2 filed schedules
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Transparency & Controls: Part III program expenses within total did not reconcile in the filed values.
- High — Sustainability: Total-asset coverage ratio scored 10/100.
- Moderate — Sustainability: Operating margin scored 49/100.