New 2 U Rescues Inc

Nonprofit profile at a glance

EIN
811876458
IRS 990-EZ coverage
2022–2025
Forms available
Form 990-EZ 2025, Form 990-N 2017
Location
Rochester, NY, USA
Rating
89
Verdict
STRONG
Rating confidence
Moderate
Sector
Animal-Related N.E.C.

Reported finances

Revenue
$198,636
Expenses
$199,757
Assets
$33,881

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • Jay Zwitzer (President)
  • Deborah Keber (Vice President)

People named in this filing

  • Jay Zwitzer (President)
  • Deborah Keber (Vice President)
  • Rachel Cleary (Secretary Treasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Dog Rescue and Adoption

What it reported doing in 2025

In 2025 New 2 U facilitated the rescue and rehoming of 254 dogs puppies including 67 special needs puppies through the Cleft Rescue Unit. While most animals found temporary homes with foster families some required Board and Train services to enhance adoptability. Prior to adoption all dogs received essential veterinary care such as spaying neutering vaccinations deworming flea and heartworm preventatives microchipping and age-appropriate heartworm testing. Additionally many rescues needed specialized treatments like dental care heartworm treatment hernia repair parvo treatment and tumor removal. New 2 U ensures that every animal receives the necessary medical attention as recommended by veterinarians never resorting to euthanasia unless advised by veterinary professionals. Foster families are supported with essential supplies to ensure the well-being of the animals in their care.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 100
  • Transparency & Controls: 82
  • Sustainability: 26
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 100%; rating input score 100

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -0.6%; rating input score 28; 28th percentile among comparable filings
  • Total-asset coverage ratio: 0.17; rating input score 17; 17th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings

Growth

  • Program expense growth: 20.7% per year; rating input score 100; 75th percentile among comparable filings
  • Revenue growth: 21.6% per year; rating input score 100; 84th percentile among comparable filings
  • Asset growth: 29.1% per year; rating input score 100; 85th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 100% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 3 filed program accomplishments · $200K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 4 filing years from 2022 to 2025
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 28/100.
  • High — Sustainability: Total-asset coverage ratio scored 17/100.