National September 11 Memorial & Museum

Nonprofit profile at a glance

EIN
383678458
IRS 990 coverage
2010–2019
Official website data refreshed
Sep 2026
Forms available
Form 990 2019, Form 990-N 2012
Location
New York, NY, USA
Phone
(212) 312-8800
Rating
83
Verdict
STRONG
Rating confidence
Moderate
Sector
Historical Societies, Related Historical Activities

Official website

Reported finances

Revenue
$88,743,762
Expenses
$111,863,444
Assets
$0
Liabilities
$0

Source: IRS Form 990. Selected filing: tax year 2019. Amounts in USD.

Leadership & pay

68 people listed

Executive titles in this filing

  • ALICE M GREENWALD (PRESIDENT & CEO)

Highest reported compensation

  • ALICE M GREENWALD (PRESIDENT & CEO): $581,276 total reported compensation
  • ALLISON BLAIS EVP (DEP. DIR. FOR STRATEGY): $362,968 total reported compensation
  • NOELLE LILIEN EVP (GENERAL COUNSEL & SECRETARY): $327,968 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2019. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The 9/11 Memorial & Museum serves as the country's principal institution concerned with exploring the implications of the events of 9/11, documenting the impact of those events and exploring their continuing significance.

What it reported doing in 2019

Museum & public programs: in 2019, the museum opened a special exhibition titled "revealed: the hunt for bin laden", which examines the intelligence and military operations that led to a compound in abbottabad, pakistan, where osama bin laden was killed nearly 10 years after 9/11. "k-9 courage", which honors the hundreds of working dogs that participated in the response to the 9/11 attacks, was also installed in 2019, in the south tower gallery.for the 18th anniversary of the 9/11 attacks, the museum again produced the "tribute in light", the iconic annual memorial that dominates the lower manhattan skyline from dusk on september 11 to dawn on september 12. The year 2019 marked the museum's fifth full year of operation. In addition to serving visitors through its core exhibitions, the museum presented a full season of public programs, and maintained continual object and exhibition rotations, which were necessary due to conservation requirements and loan expirations. Objects and exhibition rotations also provided the opportunity to feature more of the permanent collection. The 9/11 memorial & museum also hosted more than 2,100 nypd recruits, fdny probies and fdny emergency medical team probies as a part of their training in addition to hosting over 200 military re-enlistments, retirements and promotional ceremonies for the united states military on the 9/11 memorial plaza. Public programs and educational offerings greatly increased during the fifth full year of the museum's operation. Over 180,000 visitors took guided tours of the memorial and museum. Weekly youth and family programs saw over 5,925 participants in 125 programs, and 202 youth & family tours were offered for 3,139 visitors. Over 10,673 students took part in student workshops and tours in the education center. Nearly 2,000 teachers took part in our professional development workshop and events. Over 323,000 students, from all 50 states and around the world, participated in our annual anniversary in the schools webinar which continues to serve as one of our signature annual programs. Two full seasons of evening public programs in the museum's auditorium focused principally on deepening understanding of 9/11's connection to current events and the attacks' ongoing cultural impact. In total the museum hosted 24 programs for nearly 2,500 attendees in 2019. Attendance at multiple daily screenings of the museum-produced films "facing crisis: america under attack and "facing crisis: a changed world" along with other daytime programming totaled over 307,000 visitors. The 9/11 memorial & museum continued its professional training programs, which provide an in-depth exploration of 9/11 for officers and agents from law enforcement, intelligence and military groups to recognize the special connections between 9/11 and their work. Each program is geared toward meeting the unique needs and interests of the agency in attendance. In 2019, we hosted 87 of these programs for 5,428 individual participants.during 2019, museum visitors helped to grow the digital resources used in the core exhibitions with approximately 2,900 new video recordings of reflections about 9/11, approximately 725 audio recordings about their day-of-9/11 or aftermath experiences, nearly 70 audio recordings for the "in memoriam" exhibition, nearly 205,000 signatures and messages in the digital guest book, around 770 new profiles in the registry of rescue and recovery workers, and about 35 new profiles in the registry of public memorials created around the world in commemoration of 9/11. Drawing from these visitor contributions, the museum continually added to the exhibitions, including around 25 new voices in the installation "reflecting on 9/11 and more than 120 updated profiles in the memorial exhibition. Thanks to donations from the family, friends, and coworkers of the victims of the terrorist attacks of september 11, 2001 and february 26, 1993, the museum updated three images in the memorial exhibition's "w

Operating model

Revenue model
Earned-program. 87% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 83
  • Transparency & Controls: 84
  • Accountability: 100
  • Sustainability: 5
  • Growth: 80

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 81.5%; rating input score 81
  • Fundraising efficiency: $1.84 raised per $1 spent on fundraising; rating input score 5; 5th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 81st percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -26.1%; rating input score 3; 3rd percentile among comparable filings
  • Total-asset coverage ratio: 0; rating input score 0; 0th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 3.5%; rating input score 29; 29th percentile among comparable filings

Growth

  • Program expense growth: 6.5% per year; rating input score 100; 63rd percentile among comparable filings
  • Revenue growth: 0.1% per year; rating input score 100; 10th percentile among comparable filings
  • Asset growth: -5.7% per year; rating input score 0; 3rd percentile among comparable filings

Details

  • What they do: 6 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 100% of revenue deployed · 81.5% of spending went to programs
  • Governance: 53 of 53 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $91.1M in reported program spending
  • Leadership: top reported pay $581K · 68 people listed · 4 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $29.3M reported
  • Consistency: 40 of 40 current checks pass
  • Schedules: 10 filed schedules · includes major donors and executive pay
  • Filing history: 10 filing years from 2010 to 2019
  • Contacts: How to reach this organization
  • Money network: 14 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Financial Efficiency: Fundraising efficiency scored 5/100.
  • High — Sustainability: Operating margin scored 3/100.
  • High — Sustainability: Total-asset coverage ratio scored 0/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 29/100.
  • High — Grant Readiness: Federal audit findings: this organization reported findings in its latest federal Single Audit.