National School Public Relations Association-NC School Public Relations Ass
Nonprofit profile at a glance
- EIN
- 581662643
- IRS 990-EZ coverage
- 2019–2024
- Forms available
- Form 990-EZ 2024, Form 990-N 2018
- Location
- Davidson, NC, USA
- Phone
- 7042443220
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $80,319
- Expenses
- $106,296
- Assets
- $88,778
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
14 people listed
Executive titles in this filing
- Ellen Boyd (Executive Director)
- Valerie Newton (President)
- Dr Tracey Lewis (Vice President)
- Ken Derksen (Past President)
People named in this filing
- Ellen Boyd (Executive Director)
- Valerie Newton (President)
- Dr Tracey Lewis (Vice President)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The purposes are to support school PR professionals in their work through professional development, networking, and other activities and promote school public relations programs. We accomplish our purpose through the annual fall conference; professional development programs which feature a full day of four seminars focusing on relevant topics; the Blue Ribbon Awards program, which recognizes members for effective school communications and public relations efforts; a mentoring program for people new to the profession; and scholarship opportunities for members to attend the NSPRA national seminar.
What it reported doing in 2024
Coordinated and conducted The NCSPRA Blue Ribbon Awards, an annual celebration honoring school district communications excellence, presenting awards in eight categories and recognizing top performers through a ceremony that provides professional development, networking, and benchmarking opportunities for education public relations professionals.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 82
- Sustainability: 29
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 92.3%; rating input score 92
- Program expense ratio: 69.6%; rating input score 70
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -32.3%; rating input score 17; 17th percentile among comparable filings
- Total-asset coverage ratio: 0.84; rating input score 41; 41st percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
- Officer compensation ratio: 16.9%; rating input score 8; 8th percentile among comparable filings
Growth
- Program expense growth: 17.3% per year; rating input score 100; 80th percentile among comparable filings
- Revenue growth: 7.9% per year; rating input score 100; 78th percentile among comparable filings
- Asset growth: 24.8% per year; rating input score 100; 89th percentile among comparable filings
Details
- Where the money goes: 92.3% of revenue deployed · 69.6% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $74K in reported program spending
- Leadership: top reported pay $0 · 14 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 4 filing years from 2019 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 17/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 41/100.
- High — Sustainability: Officer compensation ratio scored 8/100.