National Rural Health Association
Nonprofit profile at a glance
- EIN
- 010363873
- IRS 990 coverage
- 2013–2025
- Forms available
- Form 990 2025, Form 990-T 2025
- Location
- Kansas City, MO, USA
- Phone
- 8167563140
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Standard
Reported finances
- Revenue
- $10,172,691
- Expenses
- $9,966,429
- Assets
- $15,483,019
- Liabilities
- $1,575,727
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
23 people listed
Executive titles in this filing
- ALAN E MORGAN (CEO)
- CARRIE HENNING-SMITH (PRESIDENT-EL)
- MICHELLE MILLS (PRESIDENT)
Highest reported compensation
- ALAN E MORGAN (CEO): $541,969 total reported compensation
- ROBERT G MCVAY (CFO): $285,102 total reported compensation
- BROCK A SLABACH (COO): $273,971 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The association's mission is to provide leadership on rural health issues through advocacy, communications, education, and research.
What it reported doing in 2025
Nrha is a national nonprofit membership organization that brings together thousands of members across the us to tackle the vastly different obstacles faced by patients and health care providers in rural areas. Nrha members participate in in-depth analysis, assistance, discussion, advocacy, programming, and policy production with stakeholders across the country. They participate in national conferences and symposiums, engage in education and assistance, and seek to improve access to healthcare in their rural communities. Nrha works to improve access to care for those living in rural communities. One of the most pertinent issues is the health care workforce shortage and its significant impact on patients' access to care. To address this concern, nrha began to lay the foundation for a national community healthcare worker (chw) training network in 2011. Nrha has successfully implemented more than 30 trainings in the past sixteen years and has trained more than 2,200 rural chws in the us. The journal of rural health (jrh), which has been published by nrha for the past 45 years, serves to advance professional practice, research, theory development, and public policy. It is a peer-reviewed quarterly journal used to disseminate evidence-based best practices to the membership working in rural communities. It's reach has increased to include more than 7,000 institutions in developing countries at low or no cost due to philanthropic initiatives. Nrha also publishes a quarterly magazine, rural horizons, featuring articles to engage and inform all those working to improve health care in rural america. The weekly electronic newsletter nrha today is delivered every thursday morning to all active members with valid email addresses and provides updates on activities and opportunities within nrha's programming, government affairs, funding and educational efforts, as well as national news that impacts rural health.
Operating model
- Revenue model
- Earned-program. 84% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 63% for direct work, and 37% for grants.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 83
- Transparency & Controls: 80
- Accountability: 91
- Sustainability: 37
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 88%; rating input score 88
- Program expense ratio: 89.6%; rating input score 90
- Fundraising efficiency: $12.84 raised per $1 spent on fundraising; rating input score 41; 41st percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 76th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 7 of 9 controls in place; rating input score 78
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 2%; rating input score 33; 33rd percentile among comparable filings
- Total-asset coverage ratio: 1.55; rating input score 43; 43rd percentile among comparable filings
- Liabilities to assets ratio: 0.1; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 18%; rating input score 8; 8th percentile among comparable filings
Growth
- Program expense growth: 7% per year; rating input score 100; 52nd percentile among comparable filings
- Revenue growth: 8.5% per year; rating input score 100; 66th percentile among comparable filings
- Asset growth: 24.2% per year; rating input score 100; 94th percentile among comparable filings
Details
- Where the money goes: 88% of revenue deployed · 89.6% of spending went to programs
- Governance: 17 of 17 board members independent · 7 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $8.9M in reported program spending
- Leadership: top reported pay $542K · 23 people listed · 1 of 6 pay-setting controls reported
- Consistency: 35 of 35 current checks pass
- Schedules: 8 filed schedules · includes major donors, grants, executive pay, and related organizations
- Filing history: 13 filing years from 2013 to 2025
- Contacts: How to reach this organization
- Money network: 52 filed money-flow records
- Related organizations: 46 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Fundraising efficiency scored 41/100.
- Review — Accountability: Governance controls: 2 of 9 not reported.
- Moderate — Sustainability: Operating margin scored 33/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 43/100.
- High — Sustainability: Officer compensation ratio scored 8/100.