National End-of-Life Doula Alliance

Nonprofit profile at a glance

EIN
824211234
IRS 990-EZ coverage
2018–2025
Forms available
Form 990-EZ 2025
Location
Orlando, FL, USA
Phone
4077332247
Rating confidence
Limited
Sector
Business and Industry

Reported finances

Revenue
$191,842
Expenses
$176,989
Assets
$225,685

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

10 people listed

Executive titles in this filing

  • Ashley Johnson (President)
  • Michelle Thornhill (Vice President)

People named in this filing

  • Ashley Johnson (President)
  • Michelle Thornhill (Vice President)
  • McKenna Reinhard (Secretary)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

NEDA seeks to inspire positive, creative change in American death practices by creating high standards, ethical and practical guidelines, and rich networking opportunities

What it reported doing in 2025

Our membership has grown to 1900 members as of Dec 31, 2025. We now have over 1200 members who have earned their NEDA Proficiency Badge. Accomplishments over the past year (2025) include: * Hosting first in-person 2-day conference for doulas -- Doulapalooza * Rollout of new website for greater member autonomy * Hosting quarterly Virtual Member Socials to increase board transparency, understanding of various board initiatives and to encourage networking between members * Hosting 8 educational webinars on a variety of diverse topics and speakers for our members * Hosting two a How Do You Doula? panel discussions for the general public featuring NEDA members who shared insights and experiences theyve gained in their various practices * Hosting a 2-day board retreat to strengthen board governance and leadership * Continuing to expand our social media presence via Facebook, Instagram and LinkedIn * Adding a YouTube Channel for additional end of life education * Increasing our NEDA merchandise options through an online store, Bonfire The following goals have been tentatively identified for the coming 1-5 years: * Increase the number of member volunteers on our various committees, including event planning, finance, marketing, newsletter, social media, strategic planning, educational webinars. * Increase our educational offerings to EOL doulas and EOL doula trainers, based on the results of our member survey. * Continue to increase our visibility at national events and in the media. * Increase our partnership and collaborations with other end-of-life organizations.

Operating model

Revenue model
Membership-supported. 79% of the money available for current operations came from membership dues.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Sustainability: 45
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 7.7%; rating input score 51; 51st percentile among comparable filings
  • Total-asset coverage ratio: 1.28; rating input score 66; 66th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 24.2%; rating input score 15; 15th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 26.8% per year; rating input score 100; 88th percentile among comparable filings
  • Asset growth: 29.8% per year; rating input score 100; 85th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: Filed governance answers
  • Accomplishments: 2 filed program accomplishments
  • Leadership: top reported pay $0 · 10 people listed
  • Consistency: 5 of 5 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 7 filing years from 2018 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Sustainability: Operating margin scored 51/100.
  • High — Sustainability: Officer compensation ratio scored 15/100.