National Drowning Prevention Alliance

Nonprofit profile at a glance

EIN
201827387
IRS 990 coverage
2011–2024
Forms available
Form 990 2024, Form 990-EZ 2020
Location
Leadville, CO, USA
Phone
8177875680
Rating
80
Verdict
STRONG
Rating confidence
Moderate
Sector
Safety Education

Reported finances

Revenue
$316,847
Expenses
$302,513
Assets
$89,876
Liabilities
$628

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • MICHELE LONG (PRESIDENT)

People named in this filing

  • MICHELE LONG (PRESIDENT)
  • PAM CANNELL (PAST PRES)
  • KORI DELAPENA (DIRECTOR)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Elevating awareness to educate advocate innovate and equip to prevent drownings. We believe that together we can reduce the incidence of drowning and aquatic injuries in the us and abroad.

What it reported doing in 2024

The ndpa educates professionals and conducts marketing to caregivers of young children parents and others involved in drowning prevention. The ndpa holds an annual educational event called the national water safety conference in conjunction with the association of aquatic professionals conference each year which attracts over 1,500 attendees between both organizations. This event showcases best practices the latest in research strategy development and products to assist individuals and organizations from across the nation to work together and maximize their efforts. Ndpa also maintains an active comprehensive website offering drowning prevention information and marketing campaigns highlighting water safety. During 2024 -2025 the ndpa continued and expanded our water safety champion program which provides consumer and industry education specific to individual sectors such as parents caregivers residential pool professionals commercial pool professionals and pediatricians. These targeted groups receive simple clear and high-quality drowning prevention education resources and tools. The ndpa also delivers water safety education via traditional media and social media.

Operating model

Revenue model
Donor-supported. 81% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Fundraising costs are high for each dollar raised and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 65
  • Transparency & Controls: 92
  • Accountability: 94
  • Sustainability: 42
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 66.8%; rating input score 67
  • Program expense ratio: 70%; rating input score 70
  • Fundraising efficiency: $9.56 raised per $1 spent on fundraising; rating input score 38; 38th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 6 of 7 controls in place; rating input score 86
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 4.5%; rating input score 50; 50th percentile among comparable filings
  • Total-asset coverage ratio: 0.3; rating input score 16; 16th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 48; 48th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 69; 69th percentile among comparable filings

Growth

  • Program expense growth: 15.3% per year; rating input score 100; 79th percentile among comparable filings
  • Revenue growth: 4.1% per year; rating input score 100; 48th percentile among comparable filings
  • Asset growth: 1.2% per year; rating input score 100; 29th percentile among comparable filings

Details

  • Where the money goes: 66.8% of revenue deployed · 70% of spending went to programs
  • Governance: 11 of 11 board members independent · 6 of 7 filing controls reported
  • Programs: 3 filed program accomplishments · $212K in reported program spending
  • Leadership: top reported pay $0 · 11 people listed
  • Consistency: 41 of 41 current checks pass
  • Schedules: 3 filed schedules · includes major donors
  • Filing history: 7 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 38/100.
  • High — Sustainability: Total-asset coverage ratio scored 16/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Review — Sustainability: Operating margin scored 50/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 48/100.