Nashville Convention & Visitors Bureau
Nonprofit profile at a glance
- EIN
- 020700616
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024
- Location
- Nashville, TN, USA
- Phone
- 6152594708
- Rating
- 44
- Verdict
- MIXED
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $74,261,483
- Expenses
- $73,056,793
- Assets
- $31,029,630
- Liabilities
- $21,336,826
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
33 people listed
Executive titles in this filing
- Deana Ivey (CEO)
- William Wright (Sr. Vice President Sales)
- Corey Hopwood (Sr. Vice President)
- David Spencer (Sr Vice President)
Highest reported compensation
- Deana Ivey (CEO): $819,761 total reported compensation
- Jeff Mefford (CFO): $390,170 total reported compensation
- Adrienne Siemers (Chief Sales Officer): $348,986 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 100,000 people and bringing over $11 billion into the local economy each year.
What it reported doing in 2024
Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.
Operating model
- Revenue model
- Other-operating. 94% of the money available for current operations came from other operating revenue.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
MIXED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 0
- Transparency & Controls: 74
- Accountability: 88
- Sustainability: 29
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 0%; rating input score 0
- Program expense ratio: 0%; rating input score 0
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 90.9%; rating input score 91; 6th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: 99.4%; rating input score 99; 40th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 95.7%; rating input score 96; 49th percentile among comparable filings
- Governance controls: 7 of 9 controls in place; rating input score 78
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 1.6%; rating input score 41; 41st percentile among comparable filings
- Total-asset coverage ratio: 0.42; rating input score 15; 15th percentile among comparable filings
- Liabilities to assets ratio: 0.69; rating input score 23; 23rd percentile among comparable filings
- Officer compensation ratio: 4.9%; rating input score 18; 18th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 8.2% per year; rating input score 100; 68th percentile among comparable filings
- Asset growth: 11.7% per year; rating input score 100; 77th percentile among comparable filings
Details
- Where the money goes: 0% of revenue deployed · 0% of spending went to programs
- Governance: 22 of 23 board members independent · 7 of 9 filing controls reported
- Programs: 4 filed program accomplishments
- Leadership: top reported pay $820K · 33 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $1.4M reported
- Consistency: 13 of 15 current checks pass · 2 findings to review
- Schedules: 9 filed schedules · includes major donors, foreign activity, grants, executive pay, and related organizations
- Filing history: 16 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 16 filed money-flow records
- Related organizations: 7 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 0/100.
- High — Financial Efficiency: Program expense ratio scored 0/100.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- Review — Accountability: Governance controls: 2 of 9 not reported.
- Moderate — Sustainability: Operating margin scored 41/100.
- High — Sustainability: Total-asset coverage ratio scored 15/100.
- Moderate — Transparency & Controls: Functional expense sum did not reconcile in the filed values.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- High — Sustainability: Officer compensation ratio scored 18/100.
- High — Sustainability: Liabilities to assets ratio scored 23/100.