Msl Northland of Duluth Minnesota
Nonprofit profile at a glance
- EIN
- 852392788
- IRS 990-EZ coverage
- 2021–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2020
- Location
- Silver Bay, MN, USA
- Phone
- 2183537361
- Rating
- 86
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Religious Media, Communications
- Affiliation
- Christianity
Reported finances
- Revenue
- $48,334
- Expenses
- $49,732
- Assets
- $31,109
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
11 people listed
People named in this filing
- PASTOR JOHN BONK (CHAIR)
- DANA KAZEL (VICE CHAIR)
- BETH ESSELSTROM (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Purpose of the organization is to engage in a television and social media envagelistic ministry on behalf of the Minnesota north district, lutheran church Missouri synod
What it reported doing in 2025
Production and distribution of a weekly, half-hour televised ministry program created by taping various local ministers who volunteer their time
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 99
- Transparency & Controls: 82
- Sustainability: 35
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 99.8%; rating input score 100
- Program expense ratio: 97%; rating input score 97
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -2.9%; rating input score 37; 37th percentile among comparable filings
- Total-asset coverage ratio: 0.63; rating input score 36; 36th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 5.4% per year; rating input score 100; 62nd percentile among comparable filings
- Revenue growth: -7.1% per year; rating input score 0; 29th percentile among comparable filings
- Asset growth: -11.3% per year; rating input score 0; 16th percentile among comparable filings
Details
- Where the money goes: 99.8% of revenue deployed · 97% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $48K in reported program spending
- Leadership: top reported pay $0 · 11 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 5 filing years from 2021 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 37/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 36/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.