Mountain Area Pregnancy Services

Nonprofit profile at a glance

EIN
561854677
IRS 990 coverage
2010–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025
Location
Asheville, NC, USA
Phone
828-252-1306
Rating
72
Verdict
SUPPORTED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$1,600,956
Expenses
$1,369,525
Assets
$4,385,734
Liabilities
$402,913

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • KRISTI BROWN (EXECUTIVE DIRECTOR)

Highest reported compensation

  • KRISTI BROWN (EXECUTIVE DIRECTOR): $97,053 total reported compensation
  • JEFF PORTER (ASSISTANT DIRECTOR): $55,868 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Mountain Area Pregnancy Services (MAPS) is dedicated to providing help, hope and healing in Jesus' name to women and families facing a pregnancy crisis or loss. We exist to help women and men rise above the challenges and circumstances leading them to believe an abortion is their only option for their unplanned pregnancy. By providing accurate and truthful information in a professional and compassionate environment, we empower women to choose life. In our parenting program, we equip parents of all ages with essential knowledge and tools to thrive in relationships, life skills, and parenting. Through intentional mentoring, we aim to connect our clients with a local church.

What it reported doing in 2025

In 2025 mountain area pregnancy services (maps), dba, ascend women's center, served 455 distinct clients, with 316 pregnancy tests and 484 ultrasounds performed in the medical clinic. We conducted 11 grief sessions and served 50 distinct clients in our parenting program. 50% of all clients served through our medical program were abortion minded or abortion determined. We kicked off one new medical service in the summer of 2025: sti testing. These tests were conducted for a subset of medical clients who desire to go through with an abortion. Our medical director and clinic director oversaw all pregnancy tests and ultrasounds performed at both the asheville and waynesville offices. In february 2025 we listed our 1710 old haywood road location for sale and went under contract with a buyer entity in november 2025. However, the closing date on the sale of the property was not achieved until march of 2026. In july 2025 we started two off-site parenting programs at pisgah view apartments and at the grant center. Both locations are located within the greater downtown asheville vicinity. In july of 2025 we physically moved both the asheville and waynesville centers to new locations. Waynesville moved from downtown waynesville to 9 haywood office park; waynesville. We moved our asheville facility from 1710 old haywood road to 285 mcdowell street; asheville, nc 28803. Due to experiencing two major physical moves in 2025 we opted to only conduct 2 (vs. 3) major fundraising events: ezekiel's journey 5k (april 2025) and the sporting clay shoot (aug. 2025). We did not hold our annual banquet. Our fundraising program continued to grow despite fewer events, with the addition of 225 new donors totaling $128,773.26 in giving. "maps" was blessed with 4 state grants that allowed us to pay for extensive advertising, to purchase baby and new mom incentive items, and to support clients with personal life needs beyond parenting items. We conducted multiple physician office visits with the help of these grants, to be able to promote our services with local ob provider offices. In 2025 mountain area pregnancy services, dba ascend women's center, continued to make an impact serving women and men facing a crisis pregnancy throughout wnc.

Operating model

Revenue model
Donor-supported. 92% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 42
  • Transparency & Controls: 92
  • Accountability: 100
  • Sustainability: 61
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 39.7%; rating input score 40
  • Program expense ratio: 45.6%; rating input score 46
  • Fundraising efficiency: $12.24 raised per $1 spent on fundraising; rating input score 42; 42nd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 14.5%; rating input score 64; 64th percentile among comparable filings
  • Total-asset coverage ratio: 3.2; rating input score 76; 76th percentile among comparable filings
  • Liabilities to assets ratio: 0.09; rating input score 36; 36th percentile among comparable filings
  • Officer compensation ratio: 11.2%; rating input score 34; 34th percentile among comparable filings

Growth

  • Program expense growth: 8.7% per year; rating input score 100; 53rd percentile among comparable filings
  • Revenue growth: 14.5% per year; rating input score 100; 73rd percentile among comparable filings
  • Asset growth: 18.4% per year; rating input score 100; 76th percentile among comparable filings

Details

  • What they do: 9 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 39.7% of revenue deployed · 45.6% of spending went to programs
  • Governance: 8 of 8 board members independent · 9 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $625K in reported program spending
  • Leadership: top reported pay $97K · 11 people listed
  • Highest-paid contractors: 2 contractors listed · $228K reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 6 filed schedules · includes major donors
  • Filing history: 15 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Mission deployment rate scored 40/100.
  • Moderate — Financial Efficiency: Program expense ratio scored 46/100.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 42/100.
  • Moderate — Sustainability: Officer compensation ratio scored 34/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 36/100.