Mothers Against Media Addiction

Nonprofit profile at a glance

EIN
933798124
IRS 990 coverage
2024–2025
Forms available
Form 990 2025
Location
New York, NY, USA
Phone
9179235704
Rating
77
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Parent/Teacher Group

Official website

Reported finances

Revenue
$1,118,940
Expenses
$1,088,249
Assets
$372,374
Liabilities
$136,290

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

4 people listed

Highest reported compensation

  • JULIE SCELFO (EXEC DIR & CHAIR): $75,515 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Mama works in three ways: mama forms local chapters that give parents a platform to band together and take collective action in their communities; mama provides thought leadership with a regular presence in national and local media, and through its monthly online expert insights series; and mama works with community leaders and local and national policymakers to address the impacts of media addiction.

What it reported doing in 2025

Mama works in three ways: mama forms local chapters that give parents a platform to band together and take collective action in their communities; mama provides thought leadership with a regular presence in national and local media, and through its monthly online expert insights series; mama works with community leaders and local and national policymakers to address the impacts of media addiction.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 59
  • Transparency & Controls: 92
  • Accountability: 95
  • Sustainability: 31
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 63.7%; rating input score 64
  • Program expense ratio: 65.4%; rating input score 65
  • Fundraising efficiency: $4.98 raised per $1 spent on fundraising; rating input score 16; 16th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 2.7%; rating input score 39; 39th percentile among comparable filings
  • Total-asset coverage ratio: 0.34; rating input score 17; 17th percentile among comparable filings
  • Liabilities to assets ratio: 0.37; rating input score 16; 16th percentile among comparable filings
  • Officer compensation ratio: 6.9%; rating input score 46; 46th percentile among comparable filings

Growth

  • Program expense growth: 82.2% per year; rating input score 100; 98th percentile among comparable filings
  • Revenue growth: 54% per year; rating input score 100; 96th percentile among comparable filings
  • Asset growth: 12.2% per year; rating input score 100; 62nd percentile among comparable filings

Details

  • Where the money goes: 63.7% of revenue deployed · 65.4% of spending went to programs
  • Governance: 3 of 3 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $712K in reported program spending
  • Leadership: top reported pay $76K · 4 people listed
  • Consistency: 29 of 29 current checks pass
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 2 filing years from 2024 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 16/100.
  • Moderate — Sustainability: Operating margin scored 39/100.
  • High — Sustainability: Total-asset coverage ratio scored 17/100.
  • Review — Accountability: Governance controls: Document-retention policy not reported.
  • High — Sustainability: Liabilities to assets ratio scored 16/100.
  • Moderate — Sustainability: Officer compensation ratio scored 46/100.