Morris County Tourism Bureau Inc

Nonprofit profile at a glance

EIN
222607049
IRS 990 coverage
2012–2018
Forms available
Form 990 2018
Location
Morristown, NJ, USA
Phone
9736315151
Rating
68
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Mutual/Membership Benefit N.E.C.

Reported finances

Revenue
$440,433
Expenses
$458,887
Assets
$288,545
Liabilities
$4,610

Source: IRS Form 990. Selected filing: tax year 2018. Amounts in USD.

Leadership & pay

13 people listed

Executive titles in this filing

  • LINDA COUTTS SNYDER (PRESIDENT)
  • DAVID HELMER (V. PRESIDENT)

Highest reported compensation

  • LESLIE BENSLEY (EXEC.DIRECTOR): $110,306 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2018. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The tourism bureau provides services that markets morris county nj as a tourist destination, encouraging visitors & residents to take advantage of the area's exceptional historical, cultural & recreational opportunities.

What it reported doing in 2018

The mctb markets morris county through a variety of platforms including robust advertising to the New York metro area, publication of a biennial visitors guide and use of social media tools to optimize our messaging about all there is to see and do in historic morris county. Additionally, we organize the annual revolutionary times event over the july 4th weekend, with our partners from morristown national historical park, to draw attention to the critical role morris county played in the american revolution.

Operating model

Revenue model
Grant-funded. 80% of the money available for current operations came from government grants.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. The required major-donor schedule is missing or incomplete and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 58
  • Transparency & Controls: 75
  • Accountability: 90
  • Sustainability: 31
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 62.6%; rating input score 63
  • Program expense ratio: 60.1%; rating input score 60
  • Fundraising efficiency: $6.99 raised per $1 spent on fundraising; rating input score 31; 31st percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: No; rating input score 0
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 92.3%; rating input score 92; 24th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -4.2%; rating input score 31; 31st percentile among comparable filings
  • Total-asset coverage ratio: 0.63; rating input score 31; 31st percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 50; 50th percentile among comparable filings
  • Officer compensation ratio: 24%; rating input score 15; 15th percentile among comparable filings

Growth

  • Program expense growth: -2.5% per year; rating input score 0; 28th percentile among comparable filings
  • Revenue growth: 0.6% per year; rating input score 100; 35th percentile among comparable filings
  • Asset growth: 4.6% per year; rating input score 100; 54th percentile among comparable filings

Details

  • Where the money goes: 62.6% of revenue deployed · 60.1% of spending went to programs
  • Governance: 12 of 13 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $276K in reported program spending
  • Leadership: top reported pay $110K · 13 people listed
  • Consistency: 24 of 24 current checks pass
  • Schedules: 3 filed schedules · includes major donors
  • Filing history: 7 filing years from 2012 to 2018
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Transparency & Controls: Major donor itemization scored 0/100.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 31/100.
  • High — Growth: Program expense growth scored 0/100.
  • Moderate — Sustainability: Operating margin scored 31/100.
  • Review — Accountability: Governance controls: Form 990 shared with the board not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 31/100.
  • High — Sustainability: Officer compensation ratio scored 15/100.
  • Review — Sustainability: Liabilities to assets ratio scored 50/100.
  • High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.