Morning Glory Enterprises
Nonprofit profile at a glance
- EIN
- 942403678
- IRS 990 coverage
- 2011–2024
- Forms available
- Form 990 2024
- Location
- Ukiah, CA, USA
- Phone
- 7074626115
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Standard
- Sector
- Kindergarten, Preschool, Nursery School, Early Admissions
Reported finances
- Revenue
- $349,157
- Expenses
- $346,421
- Assets
- $60,833
- Liabilities
- $0
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
5 people listed
Executive titles in this filing
- MELISSA SMITH (CEO MEMBER AT LARGE)
- KENZIE KENNEDY (PRESIDENT)
- SAMANTHA BARRERA STANFORD (V PRESIDENT)
Highest reported compensation
- MELISSA SMITH (CEO MEMBER AT LARGE): $81,863 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The multi age environment developes the childs social skills in natural, non-forced, non-competitive situations. It allows the child freedom to choose to work alone, with a friend or a group of friends, according to the childs present needs, respecting individuality.
What it reported doing in 2024
Preschool program for children 2 - 5 years old. Developing the childs social skills by caring, trained, professional staff that respect the childs individuality and work with the child in a way that builds self-esteem, confidence and independence.
Operating model
- Revenue model
- Earned-program. 86% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 79
- Transparency & Controls: 100
- Accountability: 63
- Sustainability: 34
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 83%; rating input score 83
- Program expense ratio: 83.7%; rating input score 84
- Fundraising efficiency: $12.12 raised per $1 spent on fundraising; rating input score 45; 45th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 1 of 8 controls in place; rating input score 12
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Fail
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 0.8%; rating input score 41; 41st percentile among comparable filings
- Total-asset coverage ratio: 0.18; rating input score 10; 10th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 80; 80th percentile among comparable filings
- Officer compensation ratio: 23.6%; rating input score 16; 16th percentile among comparable filings
Growth
- Program expense growth: 2.1% per year; rating input score 100; 40th percentile among comparable filings
- Revenue growth: 2% per year; rating input score 100; 35th percentile among comparable filings
- Asset growth: 0.7% per year; rating input score 100; 28th percentile among comparable filings
Details
- Where the money goes: 83% of revenue deployed · 83.7% of spending went to programs
- Governance: 4 of 4 board members independent · 1 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $290K in reported program spending
- Leadership: top reported pay $82K · 5 people listed
- Consistency: 21 of 21 current checks pass
- Schedules: 5 filed schedules
- Filing history: 13 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Governance controls: 6 of 7 not reported.
- Moderate — Financial Efficiency: Fundraising efficiency scored 45/100.
- Moderate — Sustainability: Operating margin scored 41/100.
- High — Sustainability: Total-asset coverage ratio scored 10/100.
- High — Sustainability: Officer compensation ratio scored 16/100.