Morgans Message Inc

Nonprofit profile at a glance

EIN
852221760
IRS 990 coverage
2020–2025
Forms available
Form 990 2025
Location
Gainesville, VA, USA
Phone
7034012882
Rating
70
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Alliance/Advocacy Organizations

Official website

Reported finances

Revenue
$558,366
Expenses
$506,406
Assets
$544,490
Liabilities
$43,179

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • DONA F RODGERS (PRESIDENT)
  • KATHERINE N ZEMPOLICH (VICE PRESIDENT)
  • CLARE M KEHOE (VICE PRESIDENT)

Highest reported compensation

  • KATHERINE N ZEMPOLICH (VICE PRESIDENT): $29,400 total reported compensation
  • MEAGHAN H BIRNIE (SECRETARY): $29,400 total reported compensation
  • CLARE M KEHOE (VICE PRESIDENT): $29,400 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Morgan's message amplifies stories, resources, and expertise to strengthen student-athlete mental health, builds a community by and for athletes and provides a platform for advocacy.

What it reported doing in 2025

Morgan's message education program. This is our lead program. The program isbuilt around student-athletes on high school and collegiate campuses in the U.S.canada, england, germany, norway, and south africa. Ambassadors apply for campus leadershiproles and conduct various monthly activities that involve the following: creating inclusive spaces for student-athletes to gather (virtually or in person) todiscuss mental health topics and/or challenges among their peers (advocates)

Operating model

Revenue model
Donor-supported. 96% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 68
  • Transparency & Controls: 92
  • Accountability: 40
  • Sustainability: 45
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 75%; rating input score 75
  • Program expense ratio: 79.5%; rating input score 79
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 60%; rating input score 60; 16th percentile among comparable filings
  • Governance controls: 1 of 9 controls in place; rating input score 11
    • Conflict-of-interest policy: Fail
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: Fail
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 9.3%; rating input score 55; 55th percentile among comparable filings
  • Total-asset coverage ratio: 1.08; rating input score 45; 45th percentile among comparable filings
  • Liabilities to assets ratio: 0.08; rating input score 38; 38th percentile among comparable filings
  • Officer compensation ratio: 20.4%; rating input score 16; 16th percentile among comparable filings

Growth

  • Program expense growth: 31.7% per year; rating input score 100; 89th percentile among comparable filings
  • Revenue growth: 25.8% per year; rating input score 100; 88th percentile among comparable filings
  • Asset growth: 36.1% per year; rating input score 100; 92nd percentile among comparable filings

Details

  • Where the money goes: 75% of revenue deployed · 79.5% of spending went to programs
  • Governance: 3 of 5 board members independent · 1 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $402K in reported program spending
  • Leadership: top reported pay $29K · 5 people listed
  • Consistency: 26 of 26 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 6 filing years from 2020 to 2025
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Governance controls: 7 of 8 not reported.
  • Review — Sustainability: Operating margin scored 55/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 45/100.
  • High — Sustainability: Officer compensation ratio scored 16/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 38/100.