Moral Revolution
Legal name: Moral Revolution Inc
Nonprofit profile at a glance
- EIN
- 270696466
- IRS 990 coverage
- 2011–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024, Form 990-EZ 2014
- Location
- Redding, CA, USA
- Phone
- 3184652757
- Rating
- 71
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Religion Related N.E.C.
- Affiliation
- Religious (unspecified)
Reported finances
- Revenue
- $636,420
- Expenses
- $616,690
- Assets
- $142,785
- Liabilities
- $67,484
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
10 people listed
Executive titles in this filing
- JASON VALLOTTON (Vice President)
- KRIS VALLOTTON (President)
Highest reported compensation
- DANIEL MADDRY (Director): $60,000 total reported compensation
- ELLES MADDRY (Director): $20,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
In a generation overwhelmed by conflicting messages about love, lust and relationships, Moral Revolution is a company of radicals helping to define healthy sexuality. We promote a culture of love, honor, respect and freedom by providing resources that equip and empower society to live in wholeness. Support the podcast: www.moralrevolution.com/supportpodcast Daniel & Elles Maddry Daniel and Elles Maddry are the Directors of Moral Revolution, a nonprofit organization dedicated to sharing God’s design for sex and sexuality with the next generation. As business owners and pastors, they are passionate about empowering young people to step into their God-given purpose. Their mission is to see the next generation thrive in all that God has called them to be.
What it reported doing in 2024
Promote moral purity by providing the following: 1 Maintained a web site used domestically and internationally that promotes moral purity, and provides resources and support. 2 Hosted an online conference that reached 400 people around the world. 3 Offered classes at a local ministry school on purity and healthy relationships. 4 traveled domestically and internationally for events to share and provide resources about healthy sexuality to churches.
Operating model
- Revenue model
- Donor-supported. 96% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. A relatively small share of voting board members are independent and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 64
- Transparency & Controls: 92
- Accountability: 55
- Sustainability: 30
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 70.7%; rating input score 71
- Program expense ratio: 72.9%; rating input score 73
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 42.9%; rating input score 43; 11th percentile among comparable filings
- Governance controls: 5 of 7 controls in place; rating input score 71
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 3.1%; rating input score 45; 45th percentile among comparable filings
- Total-asset coverage ratio: 0.23; rating input score 11; 11th percentile among comparable filings
- Liabilities to assets ratio: 0.47; rating input score 17; 17th percentile among comparable filings
- Officer compensation ratio: 13%; rating input score 28; 28th percentile among comparable filings
Growth
- Program expense growth: 9.2% per year; rating input score 100; 60th percentile among comparable filings
- Revenue growth: 11.2% per year; rating input score 100; 70th percentile among comparable filings
- Asset growth: 4.1% per year; rating input score 100; 34th percentile among comparable filings
Details
- What they do: Mission, programs, and operating context captured from the official website.
- Where the money goes: 70.7% of revenue deployed · 72.9% of spending went to programs
- Governance: 3 of 7 board members independent · 5 of 7 filing controls reported
- Programs: 3 filed program accomplishments · $450K in reported program spending
- Leadership: top reported pay $60K · 10 people listed
- Consistency: 24 of 24 current checks pass
- Schedules: 4 filed schedules · includes major donors
- Filing history: 12 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Independent voting board scored 43/100.
- Review — Accountability: Governance controls: Independent financial-statement audit not reported.
- High — Sustainability: Total-asset coverage ratio scored 11/100.
- Moderate — Sustainability: Operating margin scored 45/100.
- High — Sustainability: Liabilities to assets ratio scored 17/100.
- High — Sustainability: Officer compensation ratio scored 28/100.