Missouri Association of Convention Visitors Bureaus
Nonprofit profile at a glance
- EIN
- 431633965
- IRS 990-EZ coverage
- 2012–2025
- Forms available
- Form 990 2022, Form 990-EZ 2025
- Location
- Jefferson City, MO, USA
- Phone
- 5736352173
- Rating confidence
- Limited
Reported finances
- Revenue
- $191,511
- Expenses
- $184,469
- Assets
- $391,371
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- HEATHER BROWN (Vice President)
- NATHAN HERMISTON (President)
People named in this filing
- HEATHER BROWN (Vice President)
- PAMELA YANCEY (Director)
- DAN KRANKEOLA (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Provide cooperative action to enhance and encourage the economic development of Missouri through the growth of the convention and visitor industry of Missouri. Macvb supports, promotes, and develops sustainable economic growth of vacation and meeting/convention travel on behalf of its member bureaus and their respective communities. Macvb enhances the professionalism, effectiveness and image of its members and their industries.
What it reported doing in 2025
In fulfilling its exempt purpose, macvb continued to provide its members with professional development opportunities, a capitol day for tourism, and opportunities to connect with others in the travel and tourism industry.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 82
- Sustainability: 51
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 3.7%; rating input score 41; 41st percentile among comparable filings
- Total-asset coverage ratio: 2.12; rating input score 81; 81st percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 3.1% per year; rating input score 100; 34th percentile among comparable filings
- Asset growth: 6.2% per year; rating input score 100; 47th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment
- Leadership: top reported pay $0 · 9 people listed
- Consistency: 5 of 5 current checks pass
- Schedules: 1 filed schedules
- Filing history: 13 filing years from 2012 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 41/100.