Mora

What it reported doing in 2024

The Mississippi organ recovery agency (mora) worked to generate awareness and increase donor authorizations in Mississippi's donor registry through the ms department of public safety, ms department of wildlife, fisheries and parks, and registerme.org. In 2024, 83,391 new registered donors joined the donor registry.in 2024, mora utilized staff, resources, and the person power of 335 volunteers who put in 256 hours to promote organ, eye, and tissue donation awareness throughout mora's designated service region.in 2024, mora's public education emphasis included: donation awareness to the general public through but not limited to educational facilities, advertising, community events, speaking engagements, promotional events, recognition ceremonies, and outreach through the faith communities.2024 media and specialty advertising promoting donation awareness and encouraging registrations at www.msora.org & www.registerme.org: - mora monthly newsletter emailed to registered donors, hospital staff, medical professionals, donation advocates, and the general public. - integrated use of social and mobile media marketing including facebook, twitter, instagram, tiktok and youtube to promote donor awareness events and encourage donor registrations. - mora's "yes you should" campaign continued across multiple avenues of media targeting awareness in the african american community in central ms. - press releases and public service donation awareness information sent to media in the state. - registerme.org donor registry information promoted via statewide media outlets. - paid radio, television, online, and print advertising combined with in-kind advertising. - in 2024, 11,958 new registrants filled out the online Mississippi hunting and fishing license application and said "yes" to donation. - mora participated in multiple events throughout the year to give back to our local communities. Some of the events included a red beans and rice cook-off, a chili cook-off in flowood, a toy drive for the kids at batson, and a warm clothing collection for stewpot.2024 education and events promoting donation awareness and encouraging registration in registerme.org: - donor awareness and donor registry materials distributed at health fairs, schools, conferences, community, and workplace partnership events. - donor education curriculum taught in health science, science, and driver's ed classes within the mora service area. During the 2023-2024 school year, 9,229 students were reached in 108 school visits. Another 8,000+ were reached at events geared toward career opportunities. - continued donor awareness initiatives targeting dps leadership and staff at dps locations. One donate life ms state team meeting with mid-south transplant foundation & Mississippi dps.national donate life month (ndlm) activities during april 2024: - donate life flag-raising ceremonies at hospitals in recognition of special dates and in honor of life-saving organ and tissue donations. - participated in the south jackson neighborhood association parade and health fair. - racing for donation 8k & 5k race.major events hosted by mora: - influencing the future of donation - a black history month celebration was held on february 6, 2024, and highlighted local influencers that participated in the "yes you should" campaign and encouraged attendees to register to be organ donors. - hero 100 bike ride was held on march 5, 2024, to raise awareness on the ms coast for organ, eye, and tissue donation. - 2024 donor family recognition ceremonies in hattiesburg, biloxi, flowood, and tupelo that featured ornaments and photos honoring their loved ones. - mora partnered with lopa to have a table at the bronner brothers hair show in new orleans to promote the lifesaving shoptalk initiative. - during 2024, mora staff completed approximately 1750 hours working on fundraising events that included the influencing the future of donation - a black history month celebration, hero 100 bike ride, and racing for d

Financial Efficiency

• Mission deployment rate: 83%; rating input score 83
• Program expense ratio: 81.8%; rating input score 82
• Fundraising efficiency: $4.68 raised per $1 spent on fundraising; rating input score 19; 19th percentile among comparable filings

Transparency & Controls

• Consistency checks: 94.1%; rating input score 94; 20th percentile among comparable filings
• Pay-setting controls: 0 of 6 controls in place; rating input score 0
  • Compensation committee: Missing
  • Independent consultant: Missing
  • Other Form 990s reviewed: Missing
  • Written employment contract: Missing
  • Compensation survey or study: Missing
  • Board or committee approval: Missing
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 80%; rating input score 80; 16th percentile among comparable filings
• Governance controls: 9 of 9 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: -2.5%; rating input score 22; 22nd percentile among comparable filings
• Total-asset coverage ratio: 0.95; rating input score 34; 34th percentile among comparable filings
• Liabilities to assets ratio: 0.25; rating input score 52; 52nd percentile among comparable filings
• Officer compensation ratio: 9.4%; rating input score 23; 23rd percentile among comparable filings

Growth

• Program expense growth: 8.2% per year; rating input score 100; 62nd percentile among comparable filings
• Revenue growth: 7.3% per year; rating input score 100; 61st percentile among comparable filings
• Asset growth: 7.4% per year; rating input score 100; 51st percentile among comparable filings