Minnesotans for the American Community Survey Macs

Nonprofit profile at a glance

EIN
881693769
IRS 990 coverage
2025–2025
Forms available
Form 990 2025, Form 990-EZ 2024, Form 990-N 2023
Location
Minneapolis, MN, USA
Phone
6128759088
Rating
73
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Alliance/Advocacy

Reported finances

Revenue
$446,433
Expenses
$217,383
Assets
$246,756
Liabilities
$6,298

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

10 people listed

Executive titles in this filing

  • Joan Naymark (Executive Director)

Highest reported compensation

  • Joan Naymark (Executive Director): $28,589 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

MACS became a nonprofit corporation in the state of Minnesota in April 2022. Founded in 2013 to educate and engage Minnesotans, it has grown to over 400 supporters statewide in every sector of civic and economic life. Our mission is to educate Minnesota communities and the public about the critical importance of census data and an accurate decennial Census to drive a strong economy, sustain healthy communities, and improve the well-being of all Minnesotans.

What it reported doing in 2025

In partnership with the Minnesota State Demographic Center, the Minnesota Council on Foundations, and other groups, MACS is preparing Minnesota for the 2030 Census as a member of the Minnesota 2030 Census Planning Team. ** Launched our Rural & Greater MN Initiative by conducting outreach to leaders of 2020 Census Complete Count Committees in greater Minnesota, as well as rural organizations that participated in the 2020 Minnesota Census Mobilization Partnership, and began working with partners around the state to develop organizing tools. ** Launched our Indigenous Communities Initiative by outlining potential engagement strategies, key contacts, and a detailed work plan. ** Launched our Young Child Initiative by developing connections with state and national coalitions including Voices and Choices, Early Childhood Funders Network, Little Moments Count, Home Visiting Coalition, Child Care Aware, Count All Kids, and Kids Count.** Hosted meetings with each member of Minnesota's congressional delegation, joined by the Minnesota State Demographer, The Census Project, and stakeholders from across the state.** Partnered with The Census Project to host a national webinar outlining the danger to rural communities posed by a voluntary ACS as specified in Section 605 of the House Appropriations bill. ** Published the MACS monthly newsletter, which provides resources, updates, and opportunities to engage related to Census/ACS issues.

Operating model

Revenue model
Donor-supported. 99% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 56
  • Transparency & Controls: 92
  • Accountability: 84
  • Sustainability: 62
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 38.6%; rating input score 39
  • Program expense ratio: 79.3%; rating input score 79
  • Fundraising efficiency: $51.83 raised per $1 spent on fundraising; rating input score 75; 75th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 5 of 8 controls in place; rating input score 62
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 51.3%; rating input score 91; 91st percentile among comparable filings
  • Total-asset coverage ratio: 1.14; rating input score 44; 44th percentile among comparable filings
  • Liabilities to assets ratio: 0.03; rating input score 32; 32nd percentile among comparable filings
  • Officer compensation ratio: 13.2%; rating input score 24; 24th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 105% per year; rating input score 100; 99th percentile among comparable filings
  • Asset growth: 42.2% per year; rating input score 100; 94th percentile among comparable filings

Details

  • Where the money goes: 38.6% of revenue deployed · 79.3% of spending went to programs
  • Governance: 9 of 9 board members independent · 5 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $172K in reported program spending
  • Leadership: top reported pay $29K · 10 people listed
  • Consistency: 22 of 22 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Mission deployment rate scored 39/100.
  • Review — Accountability: Governance controls: 2 of 7 not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 44/100.
  • High — Sustainability: Officer compensation ratio scored 24/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 32/100.