Milkweed Editions Inc
Nonprofit profile at a glance
- EIN
- 411365177
- IRS 990 coverage
- 2010–2025
- Forms available
- Form 990 2025
- Location
- Minneapolis, MN, USA
- Phone
- 6123323192
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $4,807,828
- Expenses
- $4,612,090
- Assets
- $9,221,943
- Liabilities
- $1,595,422
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
26 people listed
Executive titles in this filing
- DANIEL SLAGER (PUBLISHER AND CEO)
- CRAIG POPELARS (VICE PRESIDENT OF MARKETING & SALES)
- JANE TOWNSEND (VICE PRESIDENT, ADVANCEMENT)
Highest reported compensation
- DANIEL SLAGER (PUBLISHER AND CEO): $248,716 total reported compensation
- JANE TOWNSEND (VICE PRESIDENT, ADVANCEMENT): $180,905 total reported compensation
- CRAIG POPELARS (VICE PRESIDENT OF MARKETING & SALES): $160,808 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To identify, nurture and publish transformative literature, and build an engaged community around it.
What it reported doing in 2025
Outreach: - general -milkweed is motivated by the fact that literature is fundamentally transformative. Every year we sell hundreds of thousands of books, many of our authors and titles receive awards, and most titles receive glowing reviews and recommendations in a wide range of media. These are some of the ways we measure success, but in addition to our publishing program, we actively seek to build community around literature and to serve an expanding, increasingly diverse constituency of writers and readers. We serve writers by providing financial and editorial support and by building a broad audience for their work. We serve readers by connecting them to the authors and books we publish. - reaching readers -our goal to build community is ultimately achieved by sharing our work with the widest range of participants and communicating why it is relevant and how it can be transformative in their lives. We work to make our books available in a variety of formats print, ebook, and increasingly audiobook; we have a variety of distribution partners to help books reach as many markets as possible; we also cultivate strong relationships with librarians, ensuring that many readers borrow our books; and each year we donate several thousand books. - open book - as one of three founding tenants of open book, the nation's largest literary center located in downtown minneapolis, we actively seek to build community around literature. In the years since its founding in 2000, open book is now a national success story. The center attracts more than 175,000 visitors annually, and we strengthened our commitment to this remarkable institution by opening a street-level bookstore in the building in late 2016. Milkweed books serves as a vibrant community space, a site where readers discover and interact with writers, many of whom are published by other organizations in our field. - fellowship program -the milkweed fellowship program, launched in 2019, is grounded in the belief that books have the potential to change the way we see the world, and that equity is essential to a vibrant, diverse, and empowered literary ecosystem. This paid, one- to two-year immersion program is designed to offer the tools, experience, and exposure necessary to pursue a career in book publishing. Intended to provide an alternative route to success in an industry where the prerequisite to an entry level position is typically an unpaid internship, this learning-oriented position seeks to provide entry to those historically underrepresented among workers in book publishing - indigenous, people of color, lgbtqia+, and those with disabilities so they may advance, discover, and champion transformative literature for years to come.
Operating model
- Revenue model
- Donor-supported. 61% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 83
- Transparency & Controls: 84
- Accountability: 98
- Sustainability: 43
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 80.1%; rating input score 80
- Fundraising efficiency: $3.04 raised per $1 spent on fundraising; rating input score 7; 7th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 95.8%; rating input score 96; 26th percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 4.1%; rating input score 40; 40th percentile among comparable filings
- Total-asset coverage ratio: 2; rating input score 57; 57th percentile among comparable filings
- Liabilities to assets ratio: 0.17; rating input score 38; 38th percentile among comparable filings
- Officer compensation ratio: 12.8%; rating input score 26; 26th percentile among comparable filings
Growth
- Program expense growth: 11.6% per year; rating input score 100; 66th percentile among comparable filings
- Revenue growth: 10.6% per year; rating input score 100; 68th percentile among comparable filings
- Asset growth: 14% per year; rating input score 100; 71st percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 80.1% of spending went to programs
- Governance: 23 of 24 board members independent · 8 of 8 filing controls reported
- Programs: 3 filed program accomplishments · $3.7M in reported program spending
- Leadership: top reported pay $249K · 26 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 4 contractors listed · $3.1M reported
- Consistency: 34 of 34 current checks pass
- Schedules: 6 filed schedules · includes major donors and executive pay
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 7/100.
- Moderate — Sustainability: Operating margin scored 40/100.
- Review — Sustainability: Total-asset coverage ratio scored 57/100.
- High — Sustainability: Officer compensation ratio scored 26/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 38/100.