Midland Storytelling Festival

Nonprofit profile at a glance

EIN
463861092
IRS 990-EZ coverage
2017–2024
Forms available
Form 990 2019, Form 990-EZ 2024, Form 990-N 2016
Location
Midland, TX, USA
Phone
4326853876
Rating
90
Verdict
STRONG
Rating confidence
Moderate
Sector
Arts, Culture, and Humanities N.E.C.

Official website

Reported finances

Revenue
$141,773
Expenses
$137,725
Assets
$145,805

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

13 people listed

Executive titles in this filing

  • BERRY SIMPSON (President)

People named in this filing

  • SUE ROSEBERRY (Executive Dir.)
  • MARY LOU CASSIDY (BOARD MEMBER)
  • LOIS HILLARY (Treasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The misson of the midland storytelling festival is to utilize story to entertain, stimulate, promote and develop the interest of the american public in the oral tradition of storytelling.

What it reported doing in 2024

We were able to accomplish our mission through the following: our weekend festival was held virtually and in-person and featured nationally acclaimed master storytellers presenting the art of oral communication. They model for audiences of all ages the importance of communication while incorporating the role of reading and literacy. Programs are presented at schools, retirement organizations and the convention center as well as online through the use of you tube, basin pbs and social media.ain't gonna let nobody turn me 'round: a black history month featuring stories in spoken word and music. Featured artists were dylan pritchett, master storyteller from newport news, va and west Texas chapter gmwa gospel choir. This was the 4th annual event sponsored in collaboration with the museum of the southwest.story labs: a series of storytelling programs held during the first quarter of 2025 in collaboration with midland college library. Featured tellers presented an informal program of storytelling that was followed by facilitated intergenerational discussion from attendees about impresseions from the shared experience.

Operating model

Revenue model
Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and reported officer compensation is a large share of total spending, which may reflect staffing concentration.

Rating breakdown

  • Financial Efficiency: 87
  • Transparency & Controls: 100
  • Sustainability: 39
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 85.6%; rating input score 86
  • Program expense ratio: 88.1%; rating input score 88

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: 2.9%; rating input score 42; 42nd percentile among comparable filings
  • Total-asset coverage ratio: 1.06; rating input score 61; 61st percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 34.9%; rating input score 9; 9th percentile among comparable filings

Growth

  • Program expense growth: 11.7% per year; rating input score 100; 65th percentile among comparable filings
  • Revenue growth: 7% per year; rating input score 100; 56th percentile among comparable filings
  • Asset growth: 12.6% per year; rating input score 100; 68th percentile among comparable filings

Details

  • Where the money goes: 85.6% of revenue deployed · 88.1% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $121K in reported program spending
  • Leadership: top reported pay $0 · 13 people listed
  • Consistency: 6 of 6 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 7 filing years from 2017 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 42/100.
  • High — Sustainability: Officer compensation ratio scored 9/100.