Meet Ac Inc
Nonprofit profile at a glance
- EIN
- 465565508
- IRS 990 coverage
- 2016–2025
- Forms available
- Form 990 2025
- Location
- Atlantic City, NJ, USA
- Phone
- 6093186201
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Boards of Trade
Reported finances
- Revenue
- $15,982,269
- Expenses
- $15,993,118
- Assets
- $2,072,224
- Liabilities
- $1,952,336
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- GARY MUSICH (CEO\SALES MA)
Highest reported compensation
- GARY MUSICH (CEO\SALES MA): $260,000 total reported compensation
- CAREN FITZPATRICK (VP SALES): $194,599 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Trade association organized (1)to promote and market the city of atlantic city (New Jersey) as a destination for convention, meetings and tradeshows; (2) to improve common economic interests of businesses throughout the atlantic city region; and (3) to enhance employment opportunities and stimulate economic growth with the atlantic city region.
What it reported doing in 2025
Visit atlantic city is the destination marketing organization responsible for business development in the meeting, tradeshow, convention, and event segments as well as domestic and international group leisure travel for the atlantic city convention center, and the atlantic city hotel and casino properties. This business segment generated 215 million in economic impact through the utilization of over 246,800 room nights along with 597,000 visitors that attended these events in 2025. Visit atlantic city retains a 61% market share in this segment while being the primary driver of the marketing programs, branding, messaging and content. These programs include but are not limited to all print and digital advertising, social media position and growth as well as public relations efforts that support all tourism in and around the atlantic city market. Additionally, our comprehensive marketing calendar is available to all businesses in atlantic city to participate in and include, industry tradeshows, familiarization trips, destination education content and all business development programs. Below are the top highest grossing events generated by visit atlantic city and held at the atlantic city convention center in 2025. Event room nights attendees economic impact discover boating ac boat show 2025 768 32,381 9,187,923 2025 njlm annual conference 8,280 17,433 9,123,396 the pool & spa show 2025 7,885 12,055 7,130,233 2025 annual nj school boards workshop 7,658 6,281 5,884,727 2025 njea annual exhibition / meeting 3,489 10,866 4,806,705 police security expo 2025 2,067 6,875 3,045,514 triple play 2025 3,905 4,949 2,981,383 2025 impressions expo 1,896 6,225 2,710,782 eastern energy expo 2025 2,395 2,700 1,876,413 the atlantic city beer\music festival 612 6,250 1,846,705 all bamileke convention (abc) 2025 1,700 1,050 1,739,080 tri-state camp conference 2025 1,977 4,002 1,709,840 the 2025 champs trade show east 1,926 4,053 1,504,744 lawn and garden show 2025 1,623 1,400 1,497,489 the njaa conference and expo 2025 1,405 1,700 1,144,582
Operating model
- Revenue model
- Earned-program. 97% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 90% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 77
- Accountability: 95
- Sustainability: 20
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 94.4%; rating input score 94
- Program expense ratio: 94.8%; rating input score 95
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -0.1%; rating input score 21; 21st percentile among comparable filings
- Total-asset coverage ratio: 0.13; rating input score 3; 3rd percentile among comparable filings
- Liabilities to assets ratio: 0.94; rating input score 4; 4th percentile among comparable filings
- Officer compensation ratio: 2.8%; rating input score 74; 74th percentile among comparable filings
Growth
- Program expense growth: 7.3% per year; rating input score 100; 54th percentile among comparable filings
- Revenue growth: 7.4% per year; rating input score 100; 59th percentile among comparable filings
- Asset growth: 4.3% per year; rating input score 100; 29th percentile among comparable filings
Details
- Where the money goes: 94.4% of revenue deployed · 94.8% of spending went to programs
- Governance: 7 of 7 board members independent · 8 of 9 filing controls reported
- Programs: 1 filed program accomplishment
- Leadership: top reported pay $260K · 9 people listed · 3 of 6 pay-setting controls reported
- Consistency: 29 of 29 current checks pass
- Schedules: 4 filed schedules · includes executive pay
- Filing history: 10 filing years from 2016 to 2025
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 21/100.
- High — Sustainability: Total-asset coverage ratio scored 3/100.
- Review — Accountability: Governance controls: Other executive compensation review process not reported.
- High — Sustainability: Liabilities to assets ratio scored 4/100.