Media Impact International

Nonprofit profile at a glance

EIN
472353723
IRS 990 coverage
2015–2024
Forms available
Form 990 2024
Location
Roanoke, TX, USA
Phone
8173795708
Rating
71
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Professional Societies, Associations

Reported finances

Revenue
$2,516,157
Expenses
$2,339,178
Assets
$919,735
Liabilities
$30,334

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • David Benware (President & CEO)

Highest reported compensation

  • David Benware (President & CEO): $166,667 total reported compensation
  • Maisha Hopper (Chief Marketing Officer): $123,036 total reported compensation
  • John Rickets (International Director): $120,000 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To identify, assess, and come alongside partner ministries to strategically increase their media impact.

What it reported doing in 2024

As of 2024, MII services had been provided to over 300 international ministries, allowing MII to further its mission through the equipping with best practices for these ministries. By the end of 2024, more than 1,300 individuals had enrolled in MIIs online education, nearly 2,500 attended one of MIIs 167 Online Churches, and over a million different individuals contacted one of MIIs eight, third-party follow-up centers. At years end (2024), MII had eight media response/follow-up centers -- Arab World, India, Pakistan. Turkey. Central Asia, South Africa, Sub-Saharan Africa, and Farsi language. Over 50 ministries were relying on these centers to support their media, outreach efforts. Constant change in the realm of digital media continues to accelerate and the average ministry struggles to keep pace. MII uses a growing team of Christian consultants who are recognized as industry experts to help ministries develop customized strategies and to introduce them to new processes, technology, and best practices. That allows them to confidently use social media for the work of their ministries. MII has Indigenous Training Divisions in MENA, Pakistan, and India. By the end of 2024, MIIs indigenous Trainer-coaches had trained over 200 ministries without any western personnel. In 2024, MII used its experience and its best-in-class trainers/researchers to conduct its Thought Leadership initiative featuring webinars, weekly instructional articles, and Natchi Lazarus weekly Vlog. User participation is more than twice expectations. MII clients find the learning experiences prove to be informative and practical. They appreciate the practical approaches to the training, as opposed to theory or idea sessions. MII continues to build on the successes and learning of its first ten years. The services MII has provided since its inception continue to be refined, while new services and training options are considered. Exploring, developing, and introducing the right tools and services for ministries using media to do their work makes MII increasingly valuable to those it serves.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. The filing reports few safeguards for money sent abroad and the filing does not identify recipients for some grant dollars.

Rating breakdown

  • Financial Efficiency: 84
  • Transparency & Controls: 51
  • Accountability: 75
  • Sustainability: 41
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 82.5%; rating input score 82
  • Program expense ratio: 88.7%; rating input score 89
  • Fundraising efficiency: $40.44 raised per $1 spent on fundraising; rating input score 75; 75th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 80%; rating input score 80; 14th percentile among comparable filings
  • Governance controls: 6 of 9 controls in place; rating input score 67
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 7%; rating input score 56; 56th percentile among comparable filings
  • Total-asset coverage ratio: 0.39; rating input score 13; 13th percentile among comparable filings
  • Liabilities to assets ratio: 0.03; rating input score 75; 75th percentile among comparable filings
  • Officer compensation ratio: 17.5%; rating input score 15; 15th percentile among comparable filings

Growth

  • Program expense growth: 16.2% per year; rating input score 100; 80th percentile among comparable filings
  • Revenue growth: 15% per year; rating input score 100; 82nd percentile among comparable filings
  • Asset growth: 13.2% per year; rating input score 100; 69th percentile among comparable filings

Details

  • Where the money goes: 82.5% of revenue deployed · 88.7% of spending went to programs
  • Governance: 4 of 5 board members independent · 6 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $2.1M in reported program spending
  • Leadership: top reported pay $167K · 7 people listed · 2 of 6 pay-setting controls reported
  • Consistency: 25 of 25 current checks pass
  • Schedules: 6 filed schedules · includes major donors, foreign activity, and executive pay
  • Filing history: 5 filing years from 2015 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • Review — Accountability: Governance controls: 3 of 9 not reported.
  • High — Sustainability: Total-asset coverage ratio scored 13/100.
  • Review — Sustainability: Operating margin scored 56/100.
  • High — Sustainability: Officer compensation ratio scored 15/100.